IMG.LY GmbH
IMG.LY's mission is to democratize design by building a powerful creative engine that brings high-quality photo, video, and design editing to any application.
At a Glance
- SaaS platforms
- E-commerce
- Media & Entertainment
- Marketing Agencies
- +1 more
AI Tools by IMG.LY GmbH
(1)IMG.LY
Creative Editor SDK for Apps
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Latest News
IMG.LY announces iOS 26 readiness and Lottie animation support for its SDKs.
One SDK to Power Them All: Announcing the unified IMG.LY SDK consolidation.
IMG.LY launches official Flutter plugin for CreativeEditor SDK.
Research and launch of AI-based Generative Design Editing features.
Products & Services
A fully customizable design editor for web and mobile that supports image, video, and design workflows with AI-powered features.
A high-performance photo editing SDK for mobile and web with extensive filters, stickers, and adjustment tools.
A mobile and web SDK for adding professional video editing capabilities, including trimming, effects, and overlays.
The core creative content engine that powers IMG.LY's SDKs, ensuring cross-platform consistency and high performance.
Market Position
IMG.LY positions itself as the 'Creative Engine' that allows businesses to build Canva-like experiences directly inside their own products, focusing on performance, customization, and AI-first workflows.
Leadership
Founders
Eray Basar
CEO and Co-founder of IMG.LY. Also a Co-founder of 9elements, a world-class design and development agency. Studied at University of Dortmund.
Daniel Hauschildt
CTO and Co-founder of IMG.LY. Previously Tech Lead and Software Engineer at 9elements. Expertise in deep learning and image processing.
Sebastian Deutsch
Co-founder of IMG.LY and Founder of 9elements. Acts as a key advisor and was instrumental in the initial development of the SDK.
Executive Team
Eray Basar
CEO
Co-founder of IMG.LY and 9elements with over 20 years of experience in the tech and creative industry.
Daniel Hauschildt
CTO
Technical lead driving the development of image processing and deep learning technologies at IMG.LY.
Founding Story
IMG.LY grew out of 9elements, a design agency in Bochum. Initially a photo-sharing project in 2009, the team recognized a gap in the market for high-quality developer tools and pivoted to building SDKs. The company officially spun off as IMG.LY GmbH in 2018.
Business Model
Revenue Model
B2B Subscription-based (SaaS). Licenses are sold on a recurring monthly or yearly basis.
Pricing Tiers
Includes basic SDK features and standard support.
Full access to SDK features with higher usage limits.
Custom license terms, offline capability (turned-off server communication), and direct onboarding support.
Target Markets
- SaaS platforms
- E-commerce
- Media & Entertainment
- Marketing Agencies
- Printing & Publishing
- E-commerce product personalization
- Social media content creation
- Print-on-demand services
- Marketing and ad tech automation
- Digital Asset Management (DAM) integrations
- Optimizely
- Omneky
- Swiss Post
- Brother