Kaleidos
Penpot is the open-source, open-standards design platform that brings collaboration between designers, developers, and AI agents to the next level, letting teams think and build digital products together.
At a Glance
AI Tools by Kaleidos
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Penpot
Open Source Design Platform
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Market Position
Penpot positions itself as the leading open-source, self-hostable, open-standards design and prototyping platform, differentiated from proprietary tools by expressing designs as real web code (SVG, CSS, HTML, JSON), native W3C design tokens, an open API and MCP server, and no lock-in.
Key Competitors
Leadership
Founders
Pablo Ruiz-Muzquiz
Co-founded Kaleidos in 2011 and serves as CEO. Holds a BSc in Physics from Universidad Complutense de Madrid; his career has been in the tech and open-source sector.
Enrique Posner
Co-founded Kaleidos, the company behind Penpot, in 2011 in Madrid, Spain.
Founding Story
Penpot is built by Kaleidos, a Madrid-based technology company founded in 2011 by Pablo Ruiz-Muzquiz and Enrique Posner as a hybrid technology partner for startups and an incubator for its employees' ideas. During the pandemic, Kaleidos pivoted its focus to building and launching Penpot as an open-source, self-hostable alternative to proprietary design tools like Figma. Penpot went from alpha in February 2021 to general availability in February 2023, and its sign-ups famously spiked around 5,600% after Adobe's $20B move to acquire Figma in September 2022. The platform expresses designs as real code (SVG, CSS, HTML, JSON) so developers can inspect and ship without translation layers.
Business Model
Pricing Tiers
$0/user/month. Up to 8 team members plus unlimited viewers, 10GB storage, 7 days of autosaved versions, unlimited design files.
$7/user/month, capped at $175/month max. 25GB storage, 30 days autosaved versions, early feature access, 50% event discount.
$25/user/month, starting at $950/month minimum. Unlimited storage, 180 days autosaved versions, centralized admin, SSO, advanced permissions, audit logs.
$50,000/year self-hosted plan with dedicated infrastructure management, enterprise SSO, SCIM role assignment, choice of hosting region, IP whitelisting.