Lapis Labs Inc.
Lapis helps businesses create on-brand image ads and optimize their visibility on AI-driven search engines like ChatGPT and Claude.
At a Glance
- D2C Brands
- B2B SaaS
- Growth Marketing Agencies
- Enterprise Marketing Teams
AI Tools by Lapis Labs Inc.
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Lapis
AI Ad Generation and Brand Monitoring
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Latest News
The Complete Guide to ChatGPT Ads in 2026
Lapis Labs Inc. Funding and Expansion Update
Lapis Joins Y Combinator Fall 2025 Batch
Launch of 7 Best HeyGen Alternatives for AI UGC Video Ads
Products & Services
Creates on-brand image ads for platforms like Instagram, Facebook, Google, and LinkedIn using brand intelligence.
Analytics and optimization tool to help brands rank on emerging AI search engines like ChatGPT, Claude, and Perplexity.
A natural-language interface for editing and iterating on ad creatives.
Market Position
Positions as an all-in-one suite for 'Post-SEO' marketing, combining creative generation with AI-search visibility analytics.
Leadership
Founders
Varunram Ganesh
Founder & CEO. Previously Head of Growth at Warp (YC W23) where he grew revenue to $2.5M. Technical background in Bitcoin research and code development at MIT Media Lab.
Sai Surbehera
Co-Founder & CTO. Previously a Machine Learning Engineer at Walmart Tech, focusing on recall and reranking algorithms for Walmart Search.
Executive Team
Varunram Ganesh
Founder & CEO
Growth and engineering leader; former Head of Growth at Warp and MIT Media Lab researcher.
Sai Surbehera
Co-Founder & CTO
Machine learning expert; former ML Engineer at Walmart Global Tech.
Founding Story
Founded by Varunram Ganesh and Sai Surbehera to address the shift from traditional SEO to AI-driven search, enabling brands to automate on-brand creative production and search optimization.
Business Model
Revenue Model
SaaS Subscription with tiered pricing based on credits and features.
Pricing Tiers
5 credits/month, LinkedIn ads, 1 competitor tracked, Brand intelligence.
25 credits/month, Meta + LinkedIn ads, 5 competitors tracked, 3 languages.
250 credits/month, 6 ad platforms, 20 competitors, Google Ads keyword strategy, 15+ languages.
Unlimited credits, role-based access, dedicated support, multiple brands.
Target Markets
- D2C Brands
- B2B SaaS
- Growth Marketing Agencies
- Enterprise Marketing Teams
- E-commerce ad creative automation
- AI Search Engine Optimization (AISO)
- Multi-language market expansion
- Rapid ad iteration for growth teams
- Warp
- Reducto
- Greptile
- Hyundai