Longbridge
Longbridge is an AI-powered online brokerage and fintech group serving global investors. Its mission is to lower the barriers and costs of global investing by connecting market discovery, analysis, planning, trading and review through technology, while also providing trading infrastructure to financial institutions.
At a Glance
- Global retail investors
- Investors in Singapore, Hong Kong and U.S. markets
- Brokers
- Banks
- +3 more
AI Tools by Longbridge
(1)
Native Shell (NSH)
Cross Platform TSX Native UI Runtime
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Latest News
Longbridge unveiled its AI-native investing platform and four connected products: Longbridge App, Longbridge AI, Longbridge Skill and Longbridge Agent Platform.
Longbridge appointed Gavin Chia as Singapore and Regional CEO, Southeast Asia.
Longbridge announced Longbridge Cafe Singapore, its planned first physical overseas location at Guoco Tower in Tanjong Pagar.
Longbridge Group announced more than USD 100 million in additional funding, cumulative financing above USD 150 million and overall profitability.
Products & Services
Online brokerage providing access to U.S., Hong Kong and Singapore markets and products including stocks, ETFs, options, warrants, REITs and funds.
Investment-focused AI agent that monitors developments relevant to a user's holdings, interprets market movements, remembers portfolio context and past decisions, and drafts action plans for user confirmation.
AI-native investing application organized around a continuous Catalyst, Signal, Plan and Review workflow; users can interact with it using text, voice or images and must confirm trades.
A collection of more than 125 investing skills connecting market data, fundamentals, derivatives analysis and trade-order drafting to ChatGPT, Claude, Gemini and developer tools such as Cursor.
Market Position
Longbridge positions itself as an AI-native, human-in-the-loop alternative to conventional brokerages, replacing fragmented watchlists, charts, screeners and research workflows with a portfolio-aware conversational agent. In retail brokerage it competes with moomoo, Tiger Brokers and Webull; in institutional infrastructure it competes with multi-market brokerage technology and Securities-as-a-Service providers. Its differentiation is the combination of regulated multi-market brokerage, AI embedded at the product-architecture level, and an institutional technology business.
Leadership
Founders
Nowa Zhu
Co-founder and Group CEO of Longbridge Group; he leads the company's securities, technology and AI businesses.
Gavin Hu
Co-founder and COO of Longbridge. Before Longbridge, he was a product and UED manager at Alibaba Cloud and a senior product and UX designer at Intel Corporation.
Executive Team
Nowa Zhu
Group CEO and Co-Founder
Leads Longbridge Group's securities, technology and AI businesses and publicly represents its AI-native investing strategy.
Gavin Hu
Co-Founder and COO
Former product and UED manager at Alibaba Cloud and senior product and UX designer at Intel.
Founding Story
Longbridge was established in March 2019 by senior financial professionals from the United States, Singapore and Hong Kong together with technology experts from major global internet companies. The founding vision was to use technology to reduce the barriers and costs of global investing, build global trading infrastructure and make institutional-quality investment capabilities more accessible to individual investors.
Business Model
Revenue Model
Brokerage and trading services for retail investors, plus technology/Securities-as-a-Service licensing and platform services for brokers, banks, family offices and other institutions. The AI products extend the brokerage experience and connect market data, analysis and trade planning to users and third-party AI assistants.
Pricing Tiers
The U.S. Long Bridge Securities launch page advertises zero commission, subject to fees later and applicable terms.
U.S. beta waitlist promotion for the first 200 founding members; includes more conversations, analysis and up to 10 custom strategies.
Target Markets
- Global retail investors
- Investors in Singapore, Hong Kong and U.S. markets
- Brokers
- Banks
- Family offices
- Institutional financial-services providers
- Retail investors researching markets and finding opportunities
- Portfolio-aware investment analysis and planning
- Drafting and reviewing trades while retaining investor control
- Cross-market investing in U.S., Hong Kong and Singapore securities
- Brokers and financial institutions seeking multi-market trading infrastructure
- Banks, family offices and institutional wealth platforms
- More than 80 broker clients across Hong Kong, Macau, Singapore and Thailand were reported for Longbridge Whale by 2024, with trading systems delivered to more than 60 brokers.