Lont
Lont is the programmable video layer for enterprise communication. It connects enterprise customer data and business rules to generate one personalized, measurable video per recipient for journeys such as renewals, onboarding, claims, billing and policy communication.
At a Glance
AI Tools by Lont
(1)
Overtone
Open Source Caption Toolkit
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Latest News
Lont released Overtone 0.1.0, an open-source caption format, video.js plugin and CLI.
Overtone received its first post-release dependency update and continued development on the public repository.
UtrechtInc featured Lont among five startups to watch in AI and described its full-stack personalized-video platform.
Allianz ran Lont's randomized renewal trial across 45,685 customers; personalized video produced a 10.9% relative churn reduction after a price increase.
Products & Services
A platform and managed service for turning recurring enterprise communications into personalized video. It assembles approved scenes using customer data and business rules, delivers through email, web, portals or apps, and measures viewing and clicks per recipient. Customers can hire Lont to build journeys or bring their own team or agency.
A viewer-paced Lont player with chapters, an early key line, adaptive navigation and telemetry for watched, skipped, revisited and clicked sections. It opens in a browser from a personalized email preview without an app or download.
An MIT-licensed open-source caption system. Its .overtone.json format stores each spoken word once with timing, speaker and semantic classes plus cuts for multiple screen shapes; the project includes overtone-format, the videojs-overtone plugin with style packs, and the overtone-captions CLI for transcription, recutting SRT/WebVTT, burn-in and exports.
Market Position
Lont positions itself between text-only operational communication, traditional one-size-fits-all video and generic AI video tools. Its differentiation is programmable, data-generated video for recurring customer journeys, deterministic rendering from approved scenes and rules, built-in delivery and measurement, and support for regulated enterprise communication. The company's own comparison pages explicitly frame Idomoo, SundaySky, Synthesia and HeyGen as comparison alternatives.
Leadership
Founders
Ruud van der Linden
Co-founder and CEO. He spent nine years as a video-technology freelancer, co-created the first Dutch interactive movie in 2007, built an IPTV platform used in hundreds of Dutch schools, and founded StreamOne in 2012. StreamOne, an online video platform used by major news publishers, was acquired by 24i in 2019.
Ismael Garrido
Co-founder and CTO. He co-founded Qualabs in Montevideo in 2017 and led its engineering, building video infrastructure and distribution systems for broadcasters and OTT platforms and for Mux, Dolby and Verimatrix. He exited Qualabs in 2022.
Executive Team
Ruud van der Linden
Co-founder & CEO
Founded StreamOne, which was acquired by 24i; previously built video products for major publishers and co-created the first Dutch interactive movie.
Ismael Garrido
Co-founder & CTO
Co-founded Qualabs and exited in 2022; built video infrastructure for Mux, Dolby and Verimatrix and led engineering for broadcaster and OTT distribution systems.
Founding Story
The founders saw that enterprises send important recurring messages as text because their systems can produce text automatically, while video remained handmade and difficult to personalize at scale. Lont was started in 2023 to make video behave like software: connect to enterprise systems, apply customer-controlled rules, generate a personal version for each recipient, and measure the result per viewer.
Business Model
Revenue Model
Enterprise, demo-led software and services model. Customers can hire Lont to design and build journeys end to end, or have an in-house team or creative/digital agency build on the Lont platform; Lont also operates a curated partner network.
Target Markets
- Insurance
- Financial services
- Healthcare
- Telecom
- Utilities
- Franchise networks
- Customer onboarding
- Renewals and retention
- Claims communication
- Service communication and status updates
- Policy explanation
- Billing and policy changes
- Allianz Benelux
- CAREANIMATIONS