Lovable, Inc.
Lovable's mission is to democratize software creation by building 'the last piece of software' - an AI-powered platform that enables anyone, regardless of technical expertise, to create production-ready web applications through natural conversation.
Founding Story
Co-founders Anton Osika and Fabian Hedin worked together at Depict. In mid-2023, Osika created the open-source project GPT Engineer, which became a massive GitHub success with over 50,000 stars. They decided to commercialize this vision and founded Lovable (initially called GPT Engineer App) in November 2023. After two unsuccessful launch attempts in early 2024 due to brand disconnect and market readiness, they rebranded from GPT Engineer to Lovable in December 2024, added key integrations like Supabase, and successfully scaled the product. The mission was to build 'the last piece of software' - software that creates other software - and democratize software creation for the 99% of people who cannot code.
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Leadership
Founders
Anton Osika
CEO and Co-founder of Lovable. Previously co-founder and CTO at Depict (YC-backed startup). First technical hire at Ampfield Aktiebolag and founding engineer at Sana Labs. Worked on research and development at CERN (particle physics). Holds M.Sc. in Applied Mathematics and Engineering Physics from KTH Royal Institute of Technology (graduated 2015). Created the open-source GPT Engineer project in mid-2023, which became one of the fastest-growing repositories on GitHub with over 50,000 stars.
Fabian Hedin
CTO and Co-founder of Lovable. Previously frontend engineering lead at Depict. Founded and served as CEO of Tentium and founded/CTO of TenFAST (a proptech/property management startup). Developed a computer interface for physicist Stephen Hawking. Worked with former SpaceX engineers on wheelchair technology. Studied Industrial Economics at KTH Royal Institute of Technology. Previously worked as fullstack engineer at CurbFood.
Executive Team
Anton Osika
CEO and Co-founder
Previously co-founder and CTO at Depict. First technical hire at Ampfield and founding engineer at Sana Labs. Worked at CERN on particle physics research. M.Sc. in Applied Mathematics and Engineering Physics from KTH.
Fabian Hedin
CTO and Co-founder
Previously frontend lead at Depict. Founded and led Tentium and TenFAST (proptech). Developed computer interface for Stephen Hawking. Studied Industrial Economics at KTH.
Business Model
Revenue Model
Subscription-based SaaS with usage-based credits. Freemium model with Free, Pro, Business, and Enterprise tiers. Revenue generated through monthly/annual subscriptions with credit consumption based on AI message complexity. Additional revenue from credit top-ups ($15 per 50 credits for Pro, $30 per 50 credits for Business).
Pricing Tiers
5 daily credits (up to 30/month), public projects, unlimited collaborators, 5 lovable.app domains, cloud access
100+ monthly credits, 5 daily credits (up to 150/month), usage-based Cloud + AI, credit rollovers, on-demand credit top-ups, unlimited lovable.app domains, custom domains, removal of Lovable badge, user roles and permissions, code mode access, private projects. Available in tiers from 100 to 10,000 monthly credits.
All Pro features plus SSO, personal projects within workspaces, opt out of data training, design templates, internal publishing. Available in same credit tiers as Pro.
All Business features plus dedicated support, onboarding services, custom connections, group-based access control, SCIM, custom design systems, flexible plans
Target Markets
- Non-technical founders and entrepreneurs (the '99%' who cannot code)
- Solo entrepreneurs and solopreneurs
- Startups and early-stage companies
- Product designers and UX professionals
- Product managers and product teams
- Sales teams building interactive demos
- Rapid prototyping for product teams and designers
- Building MVPs (Minimum Viable Products) for startups
- Creating interactive demos for sales teams
- Developing internal tools and dashboards
- Building micro-SaaS applications
- Creating portfolio websites and business sites
- Zendesk - uses Lovable for rapid prototyping, reduced prototype development from 6 weeks to 3 hours
- Uber AI - uses Lovable for interactive prototypes and moving from idea to decision
- Deutsche Telekom - uses Lovable for product development and validation
- Klarna
History & Milestones
Launched Plan mode and automated testing features
Reached $10M ARR within 2 months of relaunch
Raised $15 million Series A funding; reached $17M ARR and 30,000 paid users
Surpassed 45,000 paid customers
Launched Visual Edits feature
1 AI Tool by Lovable, Inc.
lovable.dev
9moDeveloper platform that helps you go from idea to app in seconds, acting as your superhuman full-stack engineer.
