LTX (Lightricks)
To build multimodal general intelligence that can generate, understand, and operate in the physical world, bridging the gap between imagination and creation.
At a Glance
- Creative professionals
- Marketing agencies
- Production studios
- Independent filmmakers
- +1 more
AI Tools by LTX (Lightricks)
(1)
LTX Desktop
AI Video Generation Desktop Tool
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Latest News
Lightricks splits into two units as AI unit (LTX) outpaces traditional apps.
Lightricks LTXV breaks 60-second length barrier for AI video generation.
Lightricks launches 13-billion-parameter LTX Video model, 30x faster than competitors.
Lightricks integrates Black Forest Labs' FLUX model into LTX Studio for high-realism imaging.
Products & Services
All-in-one AI-powered filmmaking suite for video generation, editing, and storyboarding.
Open-source video generation models including LTX-2 and LTXV (60-second video milestone).
Enterprise-ready endpoints for automated video creation and custom outputs.
Flagship AI photo-editing app with over 700 million downloads.
Market Position
LTX positions itself as an end-to-end AI filmmaking suite rather than a simple video generator, emphasizing 'frame-accurate control' and professional-grade editing tools over pure automation.
Leadership
Founders
Zeev Farbman
Co-founder & CEO. PhD in Computer Science from the Hebrew University of Jerusalem, specializing in computational photography and image processing.
Nir Pochter
Co-founder & CMO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Yaron Inger
Co-founder & CTO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Amit Goldstein
Co-founder & COO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Itai Tsiddon
Co-founder. Background in Finance and Law. Formerly an analyst at an investment fund.
Executive Team
Zeev Farbman
Co-Founder & Chief Executive Officer
PhD in Computer Science from Hebrew University; pioneer in AI-driven content creation.
Nir Pochter
Co-Founder & Chief Marketing Officer
Leads global marketing and brand strategy; PhD researcher in CS.
Board of Directors
Founding Story
Founded by five PhD students and students from the Hebrew University of Jerusalem who shared a passion for computer vision and image processing. They bootstrapped the company for the first two years, aiming to bring academic-level image processing power to mobile devices.
Business Model
Revenue Model
SaaS (Subscription-based) and usage-based credits/API fees. Parent company operates a B2C consumer unit and a B2B AI unit.
Pricing Tiers
Starter plan for personal use with limited credits.
Special offer (orig. $15); includes more credits and basic AI video features.
Popular choice; special offer (orig. $35); advanced camera controls and storyboards.
Special offer (orig. $125); commercial use license and professional editing packages.
Tailored solutions for large organizations; unlimited access, privacy, and onboarding services.
Target Markets
- Creative professionals
- Marketing agencies
- Production studios
- Independent filmmakers
- Social media influencers
- Film production and pre-visualization
- Marketing and advertising campaigns
- Social media content creation
- Product demos and pitch decks
- Influencer content strategy
- Shutterstock
- Black Forest Labs
- Creative teams at top agencies
- Millions of individual creators via Facetune