LTX (Lightricks)
To build multimodal general intelligence that can generate, understand, and operate in the physical world, bridging the gap between imagination and creation.
Founding Story
Founded by five PhD students and students from the Hebrew University of Jerusalem who shared a passion for computer vision and image processing. They bootstrapped the company for the first two years, aiming to bring academic-level image processing power to mobile devices.
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Leadership
Founders
Zeev Farbman
Co-founder & CEO. PhD in Computer Science from the Hebrew University of Jerusalem, specializing in computational photography and image processing.
Nir Pochter
Co-founder & CMO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Yaron Inger
Co-founder & CTO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Amit Goldstein
Co-founder & COO. PhD student in Computer Science at the Hebrew University of Jerusalem.
Itai Tsiddon
Co-founder. Background in Finance and Law. Formerly an analyst at an investment fund.
Executive Team
Zeev Farbman
Co-Founder & Chief Executive Officer
PhD in Computer Science from Hebrew University; pioneer in AI-driven content creation.
Nir Pochter
Co-Founder & Chief Marketing Officer
Leads global marketing and brand strategy; PhD researcher in CS.
Business Model
Revenue Model
SaaS (Subscription-based) and usage-based credits/API fees. Parent company operates a B2C consumer unit and a B2B AI unit.
Pricing Tiers
Starter plan for personal use with limited credits.
Special offer (orig. $15); includes more credits and basic AI video features.
Popular choice; special offer (orig. $35); advanced camera controls and storyboards.
Special offer (orig. $125); commercial use license and professional editing packages.
Tailored solutions for large organizations; unlimited access, privacy, and onboarding services.
Target Markets
- Creative professionals
- Marketing agencies
- Production studios
- Independent filmmakers
- Social media influencers
- Film production and pre-visualization
- Marketing and advertising campaigns
- Social media content creation
- Product demos and pitch decks
- Influencer content strategy
- Shutterstock
- Black Forest Labs
- Creative teams at top agencies
- Millions of individual creators via Facetune
History & Milestones
Company officially split into two units: LTX (B2B AI video) and Facetune (B2C consumer apps).
LTXV model became the first AI video generator to break the 60-second length barrier.
Unveiled LTX Studio, a revolutionary AI filmmaking platform.
Acquired influencer marketing platform Popular Pays.
Raised $130M Series D at a $1.8B valuation.
1 AI Tool by LTX (Lightricks)
LTX Desktop
23mLTX Desktop is a production-ready AI video generation desktop application by LTX, enabling enterprises and studios to create high-fidelity video content with local inference capabilities.
