MagicAPI Inc
MagicAPI Inc. operates API.market, a developer-first marketplace and gateway where API buyers discover, test and integrate APIs and AI models, while API sellers list, monetize and manage them. Its platform handles authentication, billing, rate limiting, usage tracking and analytics so developers can focus on building products.
At a Glance
- API providers and API-first startups
- AI model developers and inference providers
- Individual developers and small development teams
- Enterprises building internal AI platforms
- +3 more
AI Tools by MagicAPI Inc
(1)
API.market MCP Gateway
MCP Gateway for AI Agents
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Latest News
API.market published '7 Best Exchange Rate APIs in 2026: Free Tiers, Pricing, and Code Examples'.
API.market published '7 Best URL Shortener APIs in 2026: Pricing, Code Examples, and Real Use'.
API.market published '7 Best Books APIs in 2026: Features, Pricing, and Real Use Cases'.
MagicAPI published 'Stock APIs: Practical Guide and Best Options'.
Products & Services
Marketplace for discovering, testing, integrating and monetizing APIs and AI models; sellers can import APIs using OpenAPI specifications and set pricing plans.
Hosted Streamable HTTP MCP gateway at https://api.market/api/mcp/gateway that lets AI applications discover and call marketplace APIs through one endpoint; supports OAuth or API-key connection.
API-management service providing authentication, customer usage tracking, API-log ownership, billing/payments, customized pricing plans, quotas, rate limiting, analytics and support.
Provider-agnostic gateway for AI workflows with traffic management, caching, routing, rate limiting, monitoring, access control, logs, budget controls and workflow automation.
Market Position
MagicAPI positions API.market as an API/AI-model app-store-like marketplace plus monetization and gateway layer, differentiated from RapidAPI by seller branding, direct monetization and integrated metering, and from enterprise gateways such as Kong and Google Apigee by combining API management with a public marketplace, AI-model catalog and MCP access. Its public materials also emphasize provider-agnostic AI access and low-friction pay-as-you-go usage.
Leadership
Founders
Shashank Agarwal
Founder and CEO; described by API.market as a three-time founder. Previously founded Pipfeed, a news-reading mobile app, and worked on the AWS SageMaker launch team at Amazon, where his public profile says he built $32M ML systems.
Aditi Upadhyay
Co-founder and Chief Product Officer. API.market describes her focus as user experience and customer feedback; her public profile identifies her as a co-founder of API.market/Noveum.
Executive Team
Shashank Agarwal
Founder & CEO
Three-time founder; former Pipfeed founder and AWS SageMaker launch-team member at Amazon.
Aditi Upadhyay
Co-founder & Chief Product Officer
Product leader focused on user experience and customer feedback.
Founding Story
Shashank Agarwal previously ran Pipfeed, a news-reading app that failed because customer-acquisition costs were too high. He repurposed services built for Pipfeed into hosted APIs, initially earning about $10 per month and later more than $1,500 per month through RapidAPI. To avoid marketplace commissions and solve API metering, authentication and scaling himself, he built a metering/monetization platform and invited other API providers; more than 25 joined the waiting list and ten high-volume providers were selected for the initial customer cohort.
Business Model
Revenue Model
Usage-based API and AI-model charges, seller monetization and subscriptions for API-management software. API.market products commonly charge per API unit, second, character or generated item; MagicAPI's management plans combine monthly SaaS fees and, in the comparison table, transaction fees.
Pricing Tiers
Up to 1 project, 2 team members, 5 APIs and 15% transaction fee; limited customer support.
100 managed APIs, 10 team members, 100M API calls/month, custom branding and 12/7 email support.
Up to 100+ projects, 100 team members, unlimited APIs, 0% transaction fee and priority support.
Unlimited managed APIs, 100 team members, 10B API calls/month, custom branding, themes/plugins, assisted setup and 24/7 email support.
Target Markets
- API providers and API-first startups
- AI model developers and inference providers
- Individual developers and small development teams
- Enterprises building internal AI platforms
- Healthcare organizations
- Financial-services and fintech companies
- Discovering and integrating third-party APIs
- Selling and monetizing APIs or AI models
- Internal enterprise AI-model marketplaces with quotas and approvals
- Generative image, video, audio and multimodal application development
- Healthcare and fintech API management where security, compliance and on-premises deployment matter
- Connecting AI agents to web search, scraping, finance, maps, e-commerce and other tools through MCP
- The company cites more than 3,100 worldwide customers in an Economic Times feature linked from its About page.
- The founding story reports an initial cohort of ten high-volume API providers whose cheapest plans collectively generated more than $50,000 per month.