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    3. Mangools

    Mangools

    To simplify SEO for beginners, professionals, and agencies through an easy-to-use and affordable suite of tools.

    Visit Website

    At a Glance

    1Tool Listed
    6Products
    14Tool Views
    6Capabilities
    Discussions
    Bratislava, SlovakiaHeadquarters
    2014Est.
    40Employees
    Focus Areas
    SEO Tools
    Search and Discovery
    Content Analysis
    Connect
    Latest News
    SERPWatcher Guide: Complete tutorial for rank trackingJul 19, 2025
    Generate keywords using Autocomplete featureAug 22, 2024
    Markets
    • Bloggers
    • Solopreneurs
    • Small to Medium Businesses (SMBs)
    • Digital Marketing Agencies

    AI Tools by Mangools

    (1)
    View Mangools
    Mangools tool icon

    Mangools

    SEO and Keyword Research Suite

    SEO ToolsSearch & DiscoveryContent Analysis

    Discussions

    No discussions yet

    Be the first to start a discussion about Mangools

    Latest News

    07/19/2025

    SERPWatcher Guide: Complete tutorial for rank tracking

    Mangools Blog
    08/22/2024

    Generate keywords using Autocomplete feature

    Mangools Product Update
    02/08/2024

    New Feature: Relative Keyword Difficulty released

    Mangools Blog
    09/27/2023

    Keyword Interest Growth: Trends in KWFinder

    Mangools Blog

    Products & Services

    6
    KWFinder
    2014-08

    Keyword research tool for finding long-tail keywords with low SEO difficulty.

    SERPChecker
    2016

    Google SERP analysis tool to evaluate competitors' strengths and weaknesses.

    SERPWatcher
    2017-07

    Rank tracking tool with an interactive dashboard and performance index.

    LinkMiner
    2018-01

    Backlink analysis tool with a live preview of the referring website.

    Market Position

    User-friendly and budget-conscious alternative to complex tools like Ahrefs and Semrush.

    Leadership

    Founders

    PH

    Peter Hrbáčik

    Founder and CEO of Mangools. Started programming at 12. Launched KWFinder in 2014.

    MT

    Martin Toma

    CTO and Lead Engineer at Mangools. Joined in 2015 to lead infrastructure and technical development.

    Executive Team

    PH

    Peter Hrbáčik

    CEO & Founder

    Led Mangools from inception to over 1M users.

    MT

    Martin Toma

    CTO & Lead Engineer

    Responsible for the technical architecture and engineering of the Mangools toolset.

    Founding Story

    Started in 2014 by Peter Hrbáčik with the launch of KWFinder, Mangools grew from a single tool to a comprehensive suite focused on simplicity and usability. The company was bootstrapped and eventually joined the itrinity group to continue its growth.

    Business Model

    Revenue
    ~$2.6M ARR (Reported in 2020)

    Revenue Model

    Subscription-based (SaaS)

    Pricing Tiers

    Entry
    $19.90/mo (Annual)

    25 keyword lookups/24h, 50 tracked keywords.

    Basic
    $29.90/mo (Annual)

    100 keyword lookups/24h, 200 tracked keywords.

    Premium
    $44.90/mo (Annual)

    500 keyword lookups/24h, 700 tracked keywords.

    Agency
    $89.90/mo (Annual)

    1,200 keyword lookups/24h, 1,500 tracked keywords.

    Private (Acquired)

    Target Markets

    Industries & Segments
    • Bloggers
    • Solopreneurs
    • Small to Medium Businesses (SMBs)
    • Digital Marketing Agencies
    Use Cases
    • Long-tail keyword discovery
    • Competitor SERP analysis
    • Daily rank monitoring
    • Link building prospecting
    Notable Customers
    • Adidas
    • Airbnb
    • Skyscanner
    • Backlinko

    Quick Facts

    Headquarters
    Bratislava, Slovakia
    Founded
    2014
    Entity Type
    s.r.o.
    Employees
    40
    Total Funding
    Bootstrapped (Acquired by itrinity)
    Investors
    itrinity (Acquirer)
    Office Locations
    Bratislava

    History & Milestones

    2026

    Launch of AI Search Watcher for tracking brand visibility in LLMs like ChatGPT.

    2024-02

    Product update: Relative Keyword Difficulty and Multi-Location Trackings.

    2021

    Mangools became part of the itrinity group.

    2019-05

    Launch of KWFinder 3.0 with competitor-based data.

    2018-01

    Launch of LinkMiner, a backlink analysis tool.

    Key Capabilities

    6
    Keyword research
    SERP analysis
    Rank tracking
    Backlink analysis
    Website authority profiling
    AI search monitoring

    Integrations & Partnerships

    Platform Integrations

    • Google Chrome
    • Mozilla Firefox
    • Google Search Console
    • WordPress

    Key Partnerships

    Majestic (Data provider for backlink analysis)

    Connect

    Website
    mangools.com
    X / Twitter
    mangools_com
    LinkedIn
    mangools
    YouTube
    @mangools

    AI Topics

    3

    Mangools focuses on these topics:

    SEO Tools(1)
    Search and Discovery(1)
    Content Analysis(1)
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