Creative Technologist at Canva; Co-founder of Lexical Gap; Worked with Google Creative Lab and Grumpy Sailor. Over 18 years of experience in creative technology and digital storytelling.

Executive Team

Marcio Puga

Founder & Creative Technologist

Veteran creative technologist known for experiments in AI, real-time data visualization, and interactive installations. Currently at Canva.

Founding Story

Started as a platform for personal experimentation (and as part of Lexical Gap) to push the boundaries of digital content using real-time APIs and interactive hardware.

Business Model

Revenue

Not publicly reported; personal lab entity.

Revenue Model

Open-source and experimental lab projects. No explicit revenue model for the lab projects (Cog, This is Now).

Pricing Tiers

Free / Open Source

Cog and other lab projects are typically released as open-source on GitHub.

Private / Personal Entity

Target Markets

Industries & Segments

AI Developers
Creative Agencies
Digital Artists
Tech Enthusiasts

Use Cases

AI Agent persistence and memory augmentation
Interactive art installations
Real-time event data visualization
Storytelling in VR/360 environments

Notable Customers

Google Creative Lab
TEDxSydney
Disney+
Marvel

Quick Facts

Headquarters

Sydney, Australia

Founded

2012

Entity Type

Personal Research Lab

Employees

Total Funding

Self-funded / Bootstrapped

Office Locations

Sydney

History & Milestones

2026-03

Released 'Cog', a plain-text cognitive architecture for Claude Code, which gained significant attention on Hacker News.

2015

Collaborated on 'TeddyX' at TEDxSydney using BLE Beacons for storytelling.

2012

Launched 'This is Now', a real-time Instagram visualization that gained global media coverage and Webby Awards recognition.

Key Capabilities

Persistent AI memory (Cog)

Real-time social media visualization

Spatial audio for 360 imagery

Interactive storytelling with BLE Beacons

Multiplayer fluid dynamics

Integrations & Partnerships

Platform Integrations

Claude Code
Instagram API
Google App Engine
Marvel API

Key Partnerships

Grumpy Sailor

The Emerging Writers Festival

Sandpit

Connect

Website

lab.puga.com.br

GitHub

marciopuga

AI Topics

Marcio Puga focuses on these topics:

AI Infrastructure(1)

Container Orchestration(1)

Deployment Automation(1)

Back to all developers

Marcio Puga

An experimental digital lab focused on creative technology, AI-driven memory systems, and real-time data storytelling.

Visit Website

At a Glance

10Tool Views

Sydney, AustraliaHeadquarters

2012Est.

1Employee

Focus Areas

AI Infrastructure

Container Orchestration

Deployment Automation

Connect

AI Tools by Marcio Puga

(1)

Cog

ML Model Container Packaging Tool

AI Infrastructure Container Orch.Deploy Automation

Discussions

No discussions yet

Be the first to start a discussion about Marcio Puga

Latest News

03/25/2026

Show HN: Cog - A plain-text cognitive architecture for Claude Code

news.ycombinator.com

08/10/2012

Aussies provide Instagram window to the world - This is Now

smh.com.au

01/01/2012

Meet the Creators: Lexical Gap Is The Trio Behind Instagram Panopticon 'This is Now'

fastcompany.com

Products & Services

Cog

2026-03

A plain-text cognitive architecture for Claude Code providing persistent AI memory without a database.

This is Now

2012

Real-time Instagram stream visualizer from major world cities.

Story Spheres

null

A tool for enhancing 360 images with spatial audio for interactive experiences.

Marvel Userflows

null

Tool to transform Marvel prototypes into user journey maps.

Market Position

Niche experimental lab at the intersection of high-end creative tech and cutting-edge AI utility.

Leadership

Founders

Marcio Puga

Creative Technologist at Canva; Co-founder of Lexical Gap; Worked with Google Creative Lab and Grumpy Sailor. Over 18 years of experience in creative technology and digital storytelling.

Executive Team

Marcio Puga

Founder & Creative Technologist

Veteran creative technologist known for experiments in AI, real-time data visualization, and interactive installations. Currently at Canva.

Founding Story

Started as a platform for personal experimentation (and as part of Lexical Gap) to push the boundaries of digital content using real-time APIs and interactive hardware.

Business Model

Revenue

Not publicly reported; personal lab entity.

Revenue Model

Open-source and experimental lab projects. No explicit revenue model for the lab projects (Cog, This is Now).

Pricing Tiers

Free / Open Source

Cog and other lab projects are typically released as open-source on GitHub.

Private / Personal Entity

Target Markets

Industries & Segments

AI Developers
Creative Agencies
Digital Artists
Tech Enthusiasts

Use Cases

AI Agent persistence and memory augmentation
Interactive art installations
Real-time event data visualization
Storytelling in VR/360 environments

Notable Customers

Google Creative Lab
TEDxSydney
Disney+
Marvel

Quick Facts

Headquarters

Sydney, Australia

Founded

2012

Entity Type

Personal Research Lab

Employees

Total Funding

Self-funded / Bootstrapped

Office Locations

Sydney

History & Milestones

2026-03

Released 'Cog', a plain-text cognitive architecture for Claude Code, which gained significant attention on Hacker News.

2015

Collaborated on 'TeddyX' at TEDxSydney using BLE Beacons for storytelling.

2012

Launched 'This is Now', a real-time Instagram visualization that gained global media coverage and Webby Awards recognition.

Key Capabilities

Persistent AI memory (Cog)

Real-time social media visualization

Spatial audio for 360 imagery

Interactive storytelling with BLE Beacons

Multiplayer fluid dynamics

Integrations & Partnerships

Platform Integrations

Claude Code
Instagram API
Google App Engine
Marvel API

Key Partnerships

Grumpy Sailor

The Emerging Writers Festival

Sandpit

Connect

Website

lab.puga.com.br

GitHub

marciopuga

AI Topics

Marcio Puga focuses on these topics:

AI Infrastructure(1)

Container Orchestration(1)

Deployment Automation(1)

Back to all developers