Miro
Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together through collaborative visual tools and AI-powered features.
Founding Story
In 2011, Andrey Khusid needed a way for his design agency (Vitamin Group) to communicate ideas to clients who weren't in the same room. That first iteration, called RealtimeBoard, was created to bring a whiteboard into a browser. In 2012, Khusid and Shardin left Vitamin Group to focus on the company full-time. It evolved from a simple whiteboarding tool into the robust visual workspace for innovation now known as Miro.
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Leadership
Founders
Andrey Khusid
Co-founded Vitamin Group in 2005, an award-winning design agency providing web, product development, and app design services. Started Miro (originally RealtimeBoard) in 2011 to solve the challenge of communicating design ideas to remote clients. Advocate of product-led growth and distributed work models.
Oleg Shardin
Co-founded Vitamin Group in 2005 with Andrey Khusid. Co-founded Miro in 2011 and served as COO before transitioning to Board Member role.
Executive Team
Andrey Khusid
CEO and Co-founder
Co-founded Vitamin Group (2005) and Miro (2011). Advocate of product-led growth and distributed work models.
Jeff Chow
Chief Product & Technology Officer
Former CEO of InVision and Chief Product Officer of Freehand. Previously worked at Google and Tripadvisor. Joined Miro in 2023 through the Freehand acquisition.
Business Model
Revenue Model
Subscription-based freemium model with tiered pricing (Free, Starter, Business, and Enterprise plans). Revenue is generated through API usage, monthly/annual subscriptions, and enterprise licenses.
Pricing Tiers
Unlimited members, single workspace with 3 editable boards and structured formats, 5,000+ templates, 160+ app integrations, 10 Miro AI credits/month per team, 5 Talktracks, layers
All Free features plus unlimited boards and formats, unlimited visitors, high-res export, version history, Brand Center, custom templates, Spaces and Blueprints, 25 Miro AI credits/month per member, interactive meeting tools, private boards, unlimited Talktracks
All Starter features plus multiple private workspaces, unlimited guests, 50 Miro AI credits/month per member, 3,600+ diagramming shapes, two-way Jira/Azure sync, SSO, synced copies across boards
All Business features plus flexible license program, SCIM, centralized account management, organization-wide controls, enterprise-grade security, data center residency (EU or US), Customer Success Program, 100 Miro AI credits/month per member
Target Markets
- Enterprise teams and Fortune 100 companies
- Product management teams
- Engineering and IT teams
- UX and design teams
- Consulting firms
- Marketing teams
- Brainstorming and ideation
- Product development and management
- Agile planning and workflows
- Customer journey mapping
- Product design and UX/UI design
- Remote workshops and meetings
- Nike
- IKEA
- Deloitte
- WPP
History & Milestones
Revealed Miro Engage, a meeting and workshops engagement product; reached 100 million users across 250,000 customers
Launched Miro for Product Acceleration and announced transition to AI Innovation Workspace at Canvas 25 event; reached over 100 million users worldwide
Luca Lazzaron joined Board of Directors; company had over 1,600 employees in 13 hubs and served over 80 million users
Acquired Uizard, a Copenhagen-based AI-powered product design platform
Announced Miro AI product suite
1 AI Tool by Miro
MCP server that enables AI assistants to interact with Miro boards for creating, reading, and managing visual collaboration content.
