Miro
Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together through collaborative visual tools and AI-powered features.
At a Glance
- Enterprise teams and Fortune 100 companies
- Product management teams
- Engineering and IT teams
- UX and design teams
- +7 more
AI Tools by Miro
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Miro MCP Server
MCP Server for Miro Boards
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Latest News
Miro Reveals 'Engage', a Meeting and Workshops Engagement Product Built Into the Miro Platform
Luca Lazzaron joins Miro's Board of Directors
Miro launches Miro for Product Acceleration to reimagine the product development lifecycle and announces the AI Innovation Workspace at Canvas 25
Uizard joins Miro - Acquisition of AI-powered product design platform
Products & Services
Core infinite, multiplayer canvas for visual collaboration enabling real-time teamwork with digital whiteboarding, post-its, diagrams, mind maps, and advanced layout features
AI-powered features including mind mapping, idea generation, information summarization, clustering, automated workflows, and content synthesis
Comprehensive product development suite including Miro Insights, Miro Prototypes, Miro Journeys, Miro Design Workshops, Miro Specs, Miro Technical Design, Miro Goals, Miro Roadmaps, Miro Portfolios, and Miro Planning & Delivery
Meeting and workshops engagement solution featuring AI-powered insight synthesis, live polls, interactive canvas widgets, and tools to turn passive attendees into active participants
Market Position
Miro positions itself as the leading AI Innovation Workspace for visual collaboration, differentiating from competitors through its infinite canvas (vs Mural's finite canvas), comprehensive AI-powered features, broad integration ecosystem (250+ apps), extensive template library (6,000+ templates), and focus on end-to-end product development workflows. Competes with Figma/FigJam (design-focused), Mural (more templates/folders), Zoom Whiteboards, Canva (design-focused), and LucidChart (technical diagramming). Serves 99% of Fortune 100 companies.
Leadership
Founders
Andrey Khusid
Co-founded Vitamin Group in 2005, an award-winning design agency providing web, product development, and app design services. Started Miro (originally RealtimeBoard) in 2011 to solve the challenge of communicating design ideas to remote clients. Advocate of product-led growth and distributed work models.
Oleg Shardin
Co-founded Vitamin Group in 2005 with Andrey Khusid. Co-founded Miro in 2011 and served as COO before transitioning to Board Member role.
Executive Team
Andrey Khusid
CEO and Co-founder
Co-founded Vitamin Group (2005) and Miro (2011). Advocate of product-led growth and distributed work models.
Jeff Chow
Chief Product & Technology Officer
Former CEO of InVision and Chief Product Officer of Freehand. Previously worked at Google and Tripadvisor. Joined Miro in 2023 through the Freehand acquisition.
Board of Directors
Founding Story
In 2011, Andrey Khusid needed a way for his design agency (Vitamin Group) to communicate ideas to clients who weren't in the same room. That first iteration, called RealtimeBoard, was created to bring a whiteboard into a browser. In 2012, Khusid and Shardin left Vitamin Group to focus on the company full-time. It evolved from a simple whiteboarding tool into the robust visual workspace for innovation now known as Miro.
Business Model
Revenue Model
Subscription-based freemium model with tiered pricing (Free, Starter, Business, and Enterprise plans). Revenue is generated through API usage, monthly/annual subscriptions, and enterprise licenses.
Pricing Tiers
Unlimited members, single workspace with 3 editable boards and structured formats, 5,000+ templates, 160+ app integrations, 10 Miro AI credits/month per team, 5 Talktracks, layers
All Free features plus unlimited boards and formats, unlimited visitors, high-res export, version history, Brand Center, custom templates, Spaces and Blueprints, 25 Miro AI credits/month per member, interactive meeting tools, private boards, unlimited Talktracks
All Starter features plus multiple private workspaces, unlimited guests, 50 Miro AI credits/month per member, 3,600+ diagramming shapes, two-way Jira/Azure sync, SSO, synced copies across boards
All Business features plus flexible license program, SCIM, centralized account management, organization-wide controls, enterprise-grade security, data center residency (EU or US), Customer Success Program, 100 Miro AI credits/month per member
Target Markets
- Enterprise teams and Fortune 100 companies
- Product management teams
- Engineering and IT teams
- UX and design teams
- Consulting firms
- Marketing teams
- Brainstorming and ideation
- Product development and management
- Agile planning and workflows
- Customer journey mapping
- Product design and UX/UI design
- Remote workshops and meetings
- Nike
- IKEA
- Deloitte
- WPP