Mixpanel
Mixpanel turns data into decisions with analytics that simplify insights, guide decisions, and measure product and marketing impact.
At a Glance
- SaaS
- E-commerce
- Fintech
- Media
- +1 more
AI Tools by Mixpanel
(1)
Mixpanel
AI Product Analytics Platform
Discussions
No discussions yet
Be the first to start a discussion about Mixpanel
Latest News
Mixpanel Releases 2026 State of Digital Analytics Report
MXP 2026 San Francisco Keynote: The AI-First Vision
TechCrunch Reports on Mixpanel Data Breach and Security Response
OpenAI Issues Warning to API Users Regarding Mixpanel Security Incident
Products & Services
Core event-based analytics platform for tracking user interactions in web and mobile applications.
Generative AI tool that allows users to query data and build reports using natural language.
Native connectors that allow companies to sync data directly from cloud data warehouses (Snowflake, BigQuery, etc.) into Mixpanel.
Collaborative dashboards for teams to share and track key metrics and reports.
Market Position
Leader in event-based product analytics, positioned as an AI-first platform that connects directly to cloud data warehouses.
Leadership
Founders
Suhail Doshi
Co-founder and Chairman. Previously an intern at Slide (acquired by Google) where he worked under Max Levchin. Started Mixpanel at age 19. Studied at Arizona State University.
Tim Trefren
Co-founder. Previously a student at Arizona State University. Co-founded Mixpanel in 2009 and served in various engineering and leadership roles.
Executive Team
Jen Taylor
Chief Executive Officer (CEO)
Appointed CEO in Sept 2025. Previously Chief Product Officer at Cloudflare (where she led growth from $100M to $1B revenue), President at Plaid, and held leadership roles at Salesforce and Adobe.
Anant Gupta
Chief Technology Officer (CTO)
Leads the engineering and technology strategy, focusing on AI-first analytics.
Board of Directors
Founding Story
Inspired by an internship at Slide, Suhail Doshi realized that engineers were wasting time building internal analytics tools. He and Tim Trefren founded Mixpanel in 2009 to provide a self-service event-based analytics platform.
Business Model
Revenue Model
Subscription-based SaaS with event-based billing and tiered pricing plans.
Pricing Tiers
Up to 20M events per year, core reports (Insights, Flows, Funnels), unlimited seats.
Unlimited saved reports, data residency, add-ons like Session Replay and Feature Flags.
Advanced governance, SSO, HIPAA compliance, custom event limits, and dedicated support.
Target Markets
- SaaS
- E-commerce
- Fintech
- Media
- Gaming
- Product development
- Marketing optimization
- User retention analysis
- Conversion rate optimization
- Airbnb
- Uber
- Expedia
- DocuSign