Monday.com Ltd.
monday.com provides a cloud-based Work OS platform that enables teams to build custom applications and workflows without coding, empowering organizations to manage projects, collaborate, and automate work processes at scale.
Founding Story
monday.com was founded in 2012 as daPulse, an internal tool developed at Wix.com to solve communication and transparency issues as the company scaled. Roy Mann and Eran Zinman experienced firsthand the challenges that come with quickly scaling organizations and decided to spin off the tool as an independent startup in 2012, with Wix as its first customer and supporter. The company officially launched commercially in 2014 from a vacated apartment in Tel Aviv with its first six customers, and rebranded from daPulse to monday.com in November 2017.
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Leadership
Founders
Roy Mann
Previously a senior technology leader at Wix.com Ltd. Co-founded SaveAnAlien.com and served as CEO of ntt.co.il. Holds a B.A. in Computer Science from the Interdisciplinary Center Herzliya, Israel.
Eran Zinman
Previously served as Research and Development Manager on the founding team of Conduit Mobile (now Como) at Conduit Ltd. Co-Founder and CEO of Othersay. Holds a B.Sc. in Computer Engineering and Computer Science and Electrical Engineering from Tel Aviv University, Israel.
Eran Kampf
Listed as co-founder, previously served as Chief Technology Officer at Wix.
Executive Team
Roy Mann
Co-Founder & Co-Chief Executive Officer
Previously a senior technology leader at Wix.com. Co-founded SaveAnAlien.com and served as CEO of ntt.co.il. Holds a B.A. in Computer Science from the Interdisciplinary Center Herzliya. Serving as CEO and board member since 2012.
Eran Zinman
Co-Founder & Co-Chief Executive Officer
Previously served as CTO from 2012 to 2020, promoted to Co-CEO in 2020. Previously R&D Manager at Conduit Mobile and Co-Founder/CEO of Othersay. Holds a B.Sc. in Computer Science and Electrical Engineering from Tel Aviv University. Joined board of directors in 2018.
Business Model
Revenue Model
Subscription-based SaaS model with recurring revenue. Customers pay for access to the cloud-based Work OS platform based on seat licenses and plan tiers. Additional revenue from API usage, app marketplace monetization (85% to developers, 15% to monday.com), and AI credits.
Pricing Tiers
Up to 2 seats, up to 3 boards, up to 3 Docs, 200+ templates, 8 column types, iOS and Android apps
Unlimited free viewers, unlimited items, 5GB file storage, AI credits, prioritised customer support, create dashboard based on 1 board
AI credits, AI Sidekick (lite), Timeline & Gantt views, Calendar View, Guest access, Automations (250 actions/month), Integrations (250 actions/month), dashboard combines 5 boards
AI credits, AI Sidekick (lite), Private boards, Chart View, Time tracking, Formula Column, Automations (25K actions/month), Integrations (25K actions/month), dashboard combines 20 boards
AI credits, AI Sidekick (plus), Portfolio management, Resource management, Enterprise-scale automations & integrations, Multi-level permissions, Enterprise-grade security & governance, Advanced reporting & analytics, dashboard combines 50 boards, Enterprise support
Target Markets
- Small to Medium Businesses (SMB) - less than 100 employees (~42% of ARR)
- Mid-Market - 100-1,500 employees (~34% of ARR)
- Enterprise - 1,500+ employees (~24% of ARR)
- Marketing and creative teams
- Software development and engineering teams
- Sales and business development teams
- Project management and planning
- Team collaboration and communication
- Sales and customer relationship management (CRM)
- Marketing campaign planning and execution
- Product development and software engineering
- IT service management and support
- McDonald's
- Coca-Cola
- Carrefour
- Unilever International
History & Milestones
Opened offices in Munich and Paris; opened EMEA Headquarters in London
monday sales CRM reached $100 million ARR exactly three years after launch
Opened office in Warsaw, Poland; Denver office grew by 79%; Surpassed $1 billion Annual Recurring Revenue (ARR); reached 245,000+ total customers
Reached $1 billion Annual Recurring Revenue (ARR) milestone
APJ Headquarters opened in Sydney; launched mondayDB data infrastructure
1 AI Tool by Monday.com Ltd.
Project management platform with AI capabilities that solve work challenges by automating workflows, categorizing data, and providing actionable insights.
