Netflix
To entertain the world by providing high-quality movies, TV shows, and games through a seamless streaming experience.
At a Glance
- General consumers
- Cord-cutters
- Mobile gamers
- Families
- +1 more
AI Tools by Netflix
(1)
VOID: Video Object and Interaction Deletion
Video Object Removal Model
Discussions
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Latest News
Netflix Raises U.S. Subscription Prices Across All Tiers
Research: Netflix Artwork Personalization via LLM Post-training
Research: When and Why LLMs Fail to Reason Globally
WWE Raw Debuts Live on Netflix in Landmark Streaming Deal
Products & Services
Global on-demand streaming platform for TV shows, movies, documentaries, and specials across various genres and languages.
Library of mobile games for Android and iOS devices, included with any Netflix subscription without ads or in-app purchases.
A research division focused on Machine Learning, Computer Vision, Encoding, and Recommendation Systems to optimize content delivery and user experience.
Market Position
Global leader in subscription video on demand (SVoD), competing primarily with Disney+, Amazon Prime Video, Max, and YouTube.
Leadership
Founders
Reed Hastings
Co-founder and Executive Chairman. Former CEO for 25 years. Previously founded Pure Software (sold to Rational Software for $750M). Served in the Peace Corps and has an MS in CS from Stanford.
Marc Randolph
Co-founder and first CEO. Previously co-founded MacUser magazine and held executive positions at MicroWarehouse and Borland International. Background in marketing and entrepreneurship.
Executive Team
Ted Sarandos
Co-CEO
Joined in 2000; responsible for Netflix's content strategy and original programming.
Greg Peters
Co-CEO
Previously COO and Chief Product Officer; overseen product development and ads business.
Board of Directors
Founding Story
Founded by Reed Hastings and Marc Randolph. The idea was sparked by the desire for a DVD-by-mail rental service that improved upon the late-fee model of traditional video stores like Blockbuster.
Business Model
Revenue Model
Subscription-based streaming service (SVoD) and Ad-supported streaming (AVoD).
Pricing Tiers
Full HD (1080p), watch on 2 devices at once, includes ads.
Full HD (1080p), watch on 2 devices at once, no ads.
Ultra HD (4K) + HDR, watch on 4 devices at once, spatial audio.
Target Markets
- General consumers
- Cord-cutters
- Mobile gamers
- Families
- Global audience
- Home entertainment
- Mobile viewing
- Commuter entertainment
- Family co-viewing
- Individual consumers