Notion
To make it possible for everyone to shape the tools that shape their lives by providing an all-in-one workspace for notes, docs, wikis, and project management.
At a Glance
- Startups
- SaaS Companies
- SMBs
- Enterprise Organizations
- +2 more
AI Tools by Notion
(1)Notion Custom Agents
AI Agents for Notion Workspace
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Latest News
Notion 3.3: Custom Agents Launch
Notion AI updates with deeper cross-tool permissions
Notion Kicks Off Employee Share Sale at $11 Billion Valuation
Make with Notion: Notion 3.0 and Agent Platform revealed
Products & Services
All-in-one workspace for notes, documents, wikis, and project management using a unique block-based system.
Integrated AI assistant for writing, summarizing, and querying workspace data.
A fully integrated calendar application, built following the acquisition of Cron.
An integrated email client designed to bring communication directly into the Notion workspace.
Market Position
Notion positions itself as the 'Lego for software,' offering extreme flexibility that allows it to replace multiple fragmented tools like Google Docs, Confluence, Trello, and Jira within a single interface.
Leadership
Founders
Ivan Zhao
Co-founder and CEO. Studied cognitive science and fine arts at the University of British Columbia. Previously worked in product at Inkling.
Simon Last
Co-founder and CTO. Graduated in Computer Science from the University of Maryland. Previously a software engineer at the Space Telescope Science Institute and Nebula Inc.
Akshay Kothari
Co-founder and COO. Former CEO/co-founder of Pulse (acquired by LinkedIn for ~$90M). Served as VP at LinkedIn before joining Notion in 2018.
Chris Prucha
Co-founder. Previously an engineer at Apple and co-founder of HackDesign.
Jessica Lam
Co-founder. Early member of the founding team.
Toby Schachman
Co-founder. Early member of the founding team.
Executive Team
Ivan Zhao
Co-founder & CEO
Visionary lead, focused on product and design.
Simon Last
Co-founder & CTO
Technical lead, overseeing engineering and architecture.
Board of Directors
Founding Story
Notion was founded in 2013 by Ivan Zhao and Simon Last with a vision to create 'internet-powered paper.' In 2015, facing a near-collapse, the founders laid off their staff and moved to Kyoto, Japan, where they lived cheaply and rebuilt the entire platform from scratch, focusing on a more modular and flexible block-based architecture that became the foundation for Notion 1.0.
Business Model
Revenue Model
SaaS subscription-based model with tiered pricing and an AI add-on for advanced features.
Pricing Tiers
For individuals and small groups to organize their work.
For small teams that need more features and unlimited blocks.
For companies that need advanced collaboration and administrative tools.
For large organizations needing advanced security, compliance, and dedicated support.
Target Markets
- Startups
- SaaS Companies
- SMBs
- Enterprise Organizations
- Individual Professionals
- Education/Students
- Knowledge Management
- Project Management
- Product Roadmapping
- Company Wikis
- Personal Productivity
- Remote Team Collaboration
- OpenAI
- Figma
- Ramp
- Vercel