On Off, Inc.
Onlook bridges the divide between design and development by providing a visual tool where teams can design directly in their real codebase.
At a Glance
- B2B
- Software Engineering
- Product Design
- Marketing Teams
AI Tools by On Off, Inc.
(1)Onlook
Visual AI Web Code Editor
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Latest News
Onlook officially joins Y Combinator's Winter 2025 batch
Onlook hits #1 trending repo on GitHub with over 6.8k stars
Joel Brubaker joins Onlook as Founding Engineer
Onlook successful second launch on Hacker News
Products & Services
An open-source, AI-first visual design tool (visual IDE) for React codebases. Known as the 'Cursor for Designers,' it allows users to edit UI components directly on the live code.
Market Position
Positions itself as the 'Cursor for Designers,' offering a tighter loop between design and code compared to Figma or traditional low-code tools.
Leadership
Founders
Daniel Farrell
Designer of 10+ years; first 100 employee at Bird (scooters); former Head of Growth at a Series A VC-backed company; background in design consulting.
Kiet Ho
Software Engineer; previously worked at Amazon and ServiceNow; co-founded Superset (IDE for AI agents era).
Executive Team
Daniel Farrell
Co-Founder
10+ years in design and growth roles, including Bird and a Series A startup.
Kiet Ho
Co-Founder
Ex-Amazon and ServiceNow software engineer.
Founding Story
Frustrated by the disconnect between design tools and live codebases, the founders created Onlook to allow designers to edit code visually, making them first-class citizens in the development process.
Business Model
Revenue Model
SaaS subscription (Pro and Enterprise plans) and Open Source core.
Pricing Tiers
Full access to the core tool, self-hosted via GitHub.
Hosted cloud version with additional features and support.
Custom solutions for larger teams and brand compliance.
Target Markets
- B2B
- Software Engineering
- Product Design
- Marketing Teams
- Designers styling production apps
- Non-engineers making UI changes
- Rapid prototyping directly in code
- Bridging design-to-code handoffs
- Various startups and independent developers via open-source community