PicsArt, Inc.
To empower everyone to create, edit, and share high-quality visual content using AI-powered tools and an open-source library.
At a Glance
- Gen Z Creators
- Small Business Owners
- Social Media Marketers
- Digital Artists
AI Tools by PicsArt, Inc.
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Picsart
AI Photo and Video Editor
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Latest News
Picsart launches creator monetization program to pay users based on engagement.
Picsart drops AI Playground featuring over 90 advanced AI models.
Introduction of the 2025 Launch Pack for businesses.
Partnership with Getty Images to build custom, commercially safe AI models.
Products & Services
A comprehensive photo editing suite with AI-powered tools, templates, and a community-driven content library.
An intuitive video editing tool for creating social media content, featuring music, transitions, and AI effects.
Enterprise-grade creative APIs and SDKs that allow businesses to integrate Picsart's editing tools into their own platforms.
A text-to-image generator that uses advanced AI models to create visuals from descriptions.
Market Position
Positioned as a more accessible, mobile-first, and social alternative to Adobe Express and Canva, focusing heavily on AI-driven remixing and community content.
Leadership
Founders
Hovhannes Avoyan
Founder & CEO. Serial entrepreneur who previously founded and exited several companies including Sourcio and NetAngels. He is also a former professor at the American University of Armenia.
Artavazd Mehrabyan
Co-founder & CTO. Software engineer and former student of Hovhannes Avoyan. He worked at Sourcio before co-founding Picsart.
Mikayel Vardanyan
Co-founder & COO. Software engineer and former student of Hovhannes Avoyan. He has been instrumental in the company's growth from its Yerevan roots.
Executive Team
Hovhannes Avoyan
Founder & CEO
Serial entrepreneur and computer scientist with over 25 years of experience in the tech industry.
Artavazd Mehrabyan
Co-Founder & CTO
Specializes in product architecture and technology strategy; former student of the CEO.
Board of Directors
Founding Story
Founder Hovhannes Avoyan started Picsart after his daughter was bullied online for her illustrations; he wanted to create a safe, supportive community for creative expression.
Business Model
Revenue Model
Freemium subscription model (B2C), Enterprise API and SDK licensing (B2B), and advertising revenue.
Pricing Tiers
Basic photo and video editing, limited AI credits, and 100MB cloud storage.
All premium tools, millions of stock assets, Getty video clips, and 100GB storage.
Early access to advanced AI, 2500 credits/mo, and 300GB storage.
Target Markets
- Gen Z Creators
- Small Business Owners
- Social Media Marketers
- Digital Artists
- Social media content creation
- E-commerce product shots
- Small business branding
- Personal photo editing
- Shopify
- Discord
- Taylor Swift
- Deutsche Telekom