Plan.Net Studios GmbH & Co. KG
Plan.Net Studios is a creative studio for spatial experiences, Web3, and AI-driven Agentic Services, helping brands transition to the next web and autonomous AI workflows.
Founding Story
Originally founded as part of the Plan.Net Group (est. 1997), Plan.Net Studios was specialized to bridge the gap between digital marketing and emerging technologies like AI agents, blockchain, and spatial computing, centralizing these capabilities within the Serviceplan Group's House of Communication.
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Leadership
Founders
Nina Matzat
Co-Founder & GM at Plan.Net Studios. Previously Independent Digital Creative Consultant with a background in brand strategy and technology.
Yves Bollinger
Co-Founder & GM at Plan.Net Studios. Previously Director Digital Strategy & Innovation at DDB Düsseldorf for 9 years. Expert in Web3 and Spatial Computing.
Executive Team
Ingo Stein
Managing Director
Managing Director of Plan.Net Studios Management GmbH.
Sebastian Küpers
Managing Partner & Chief Transformation Officer
Managing Partner at Plan.Net Studios and CTO of Plan.Net Group. Focuses on digital transformation and AI agents.
Business Model
Revenue Model
A combination of pay-per-request for AI agents, subscription plans, and project-based fees for consulting and development.
Pricing Tiers
Cost per request for AI agents delivering specific outputs like audits or project plans.
Target Markets
- Small and Medium Businesses (SMBs)
- Marketing Departments
- Enterprises
- E-commerce Brands
- Automated market research
- AI project management
- Spatial brand platforms
- Web3 business model development
- BMW
- Serviceplan Group internal agencies
- European SMBs
History & Milestones
Serviceplan Group reports record revenue of €866 million for the 2024/2025 fiscal year.
Partnership with Cardano/Masumi to deploy 100+ new AI agents.
Launch of Serviceplan Agents (Hannah, Elena, Alex) and the Sōkosumi agentic AI platform.
Launch of Serviceplan DCNTRL, a dedicated unit for Web3 and Metaverse (later evolved into Plan.Net Studios).
Founding of Plan.Net Group, the digital arm of Serviceplan Group.
1 AI Tool by Plan.Net Studios GmbH & Co. KG
AI coworkers for marketing research, project management, and strategy built by Serviceplan Group, accessible via email, WhatsApp, or Microsoft Teams.
