PostHog
PostHog helps product engineers build successful products by providing a single platform containing every piece of SaaS needed to build products, talk to customers, and analyze customer data. The company aims to increase the number of successful products in the world.
At a Glance
- Engineering-led startups and companies
- Product-led growth companies
- Software development teams
- SaaS companies
- +7 more
AI Tools by PostHog
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PostHog
Open Source Product Analytics
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Latest News
PostHog raises $75M Series E, achieves unicorn status at $1.4B valuation
PostHog raises $70M Series D led by Stripe at $920M valuation
Why we killed our AI product assistant
Workflows graduate to beta - Product data meets automation
Products & Services
Comprehensive product analytics tool to track user behavior, funnels, retention, and cohort analysis with real-time insights
Record and replay user sessions to understand how users interact with your product
Roll out features gradually and manage feature releases with targeting and experimentation capabilities
Run multivariate experiments to test product changes and optimize user experience
Market Position
PostHog positions itself as the anti-SaaS-industry company and a 'Product OS' that provides a single source of truth for customer data. Unlike traditional analytics competitors who require multiple tools and integrations, PostHog offers an all-in-one platform. The company distinguishes itself through: (1) Open-source platform with self-hosting options to prevent vendor lock-in and ensure data privacy; (2) Developer-first approach designed for engineers rather than product managers; (3) Transparent pricing with generous free tiers and no outbound sales team; (4) Technical support provided by engineers with engineering backgrounds; (5) Usage-based pricing that claims to be cheaper than major competitors; (6) Extreme transparency with public handbook, strategy, and compensation. PostHog aims to unify a fragmented developer tools landscape by providing a cohesive, AI-powered environment that reduces complexity and accelerates product velocity compared to disconnected tools. The company is 'default alive' with no layoffs and focuses on internet reputation rather than traditional sales tactics.
Leadership
Founders
James Hawkins
James Hawkins spent 10 years attempting to be a professional cyclist while doing part-time web development. He taught himself web development to fund his cycling career. He worked at Arachnys (a regulatory technology startup in London) for over 4 years, rising from an individual contributor to VP of Sales. Co-founded PostHog during Y Combinator's W20 batch in 2020. Currently serves as Co-CEO.
Tim Glaser
Tim Glaser started coding at age 11, was earning money for code by 13, and held his first formal employment at 16. He worked at Arachnys (where he met James) in multiple roles including software engineer, product manager, and R&D lead. His experience building data infrastructure at Arachnys informed PostHog's technical architecture. Currently serves as Co-CEO and CTO.
Executive Team
James Hawkins
Co-CEO and Co-Founder
Former professional cyclist who taught himself web development. Previously VP of Sales at Arachnys for over 4 years.
Tim Glaser
Co-CEO, CTO, and Co-Founder
Started coding at age 11. Former software engineer, product manager, and R&D lead at Arachnys.
Board of Directors
Founding Story
PostHog was founded on January 23, 2020, by James Hawkins and Tim Glaser, who met while working at Arachnys, a regulatory technology startup in London. Before PostHog, they explored a startup idea focused on helping engineers manage technical debt, which failed to gain traction. The idea for PostHog was born from their experience of building products 'blind' without clear visibility into user behavior during their previous failed venture. They started PostHog to address data complexity and tool sprawl by creating an all-in-one, developer-centric analytics platform. PostHog was accepted into Y Combinator's Winter 2020 batch. They launched their MVP on Hacker News just 4 weeks after starting to write code, and the response was overwhelmingly positive. For the first year and a half, the company focused exclusively on open-source software development rather than revenue.
Business Model
Revenue Model
Usage-based pricing with generous free tiers. PostHog generates revenue through API usage, event tracking volume, and premium features. The company operates on a product-led growth model with no outbound sales team. 98% of customers use the product for free, with 2% converting to paid plans. The platform offers both cloud hosting (SaaS) and self-hosted options.
Pricing Tiers
Generous free tier available for all products; 98% of customers use the product for free
Usage-based pricing that scales with event volume and features used; no sales calls required
Enterprise plan for teams with thousands to millions of users requiring higher volume and support
On-premise deployment option for companies requiring full data control
Target Markets
- Engineering-led startups and companies
- Product-led growth companies
- Software development teams
- SaaS companies
- Developer tools companies
- Technology startups
- Product analytics and user behavior tracking
- Feature rollout management and experimentation
- Customer feedback collection
- Error monitoring and debugging
- Data-driven product development
- User experience optimization
- Y Combinator
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