Primer
Replacing static demos and chatbots with AI agents that provide real-time, personalized walkthroughs of any product.
At a Glance
- SaaS companies
- B2B Sales Teams
- Product-Led Growth (PLG) startups
AI Tools by Primer
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Primer
AI Automated Product Demo Platform
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Latest News
Primer Launch: AI agents that demo, onboard, and support your product
Accepted into Y Combinator Fall 2025 Batch
Products & Services
AI agents that perform live, personalized product demos, handle objections, and assist with onboarding and support.
Market Position
Differentiates from static demo software and traditional chatbots by offering interactive AI agents that can simulate an expert demo live on the site.
Leadership
Founders
Chris Farestveit
Co-founder & CEO. Previously Product Manager at Dapper Labs (PM lead for product with 1.3M users and >$1B GMV), Product Manager at BCG X, and co-founder of Sonder and Relaw.
Vinh Ha
Co-founder & CTO. Former Software Engineer at Meta and Amazon. Previously co-founder of Relaw.
Executive Team
Chris Farestveit
CEO & Co-founder
Ex-Dapper Labs, BCG X, Sonder.
Vinh Ha
CTO & Co-founder
Ex-Meta, Amazon.
Board of Directors
Founding Story
Founded by Chris and Vinh with the belief that 'every product should come with an expert on tap.' They aimed to replace static demo videos and scheduled calls with AI that can adapt to user questions live.
Business Model
Revenue Model
SaaS / Subscription (Usage-based implied by demo volume focus)
Pricing Tiers
Personalized AI demos for sales and product teams.
Target Markets
- SaaS companies
- B2B Sales Teams
- Product-Led Growth (PLG) startups
- Campaigns & launches
- Outbound outreach
- Always-on sales
- Support & onboarding
- Figma
- Gamma
- Polymarket
- Lovable