Prismatic
Prismatic is an embedded iPaaS that helps B2B SaaS teams build, deploy, and manage integrations for their customers faster.
At a Glance
- B2B SaaS companies
- Vertical SaaS providers
- Enterprise Software companies
AI Tools by Prismatic
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Prismatic
Embedded iPaaS for B2B SaaS
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Latest News
News and Updates – April 2026: AI Copilot for embedded workflows
March 2026 News and Updates: AI Copilot Early Access
Prismatic Raises $22 Million in Series B Funding
Prismatic Announces $9 Million in Funding to Help B2B SaaS Companies
Products & Services
A low-code designer that enables non-developers to build integrations visually while providing full-code power for developers.
A white-labeled marketplace that B2B SaaS companies can embed in their app for customers to activate integrations.
A TypeScript SDK for building custom connectors that integrate with any API.
Enables end-users to build integrations using natural language prompts.
Market Position
Leading embedded iPaaS with a focus on developer experience and white-labeled end-user experiences.
Leadership
Founders
Michael Zuercher
Founder of Zuercher Technologies (public safety software), which he grew for 16 years before a successful exit. CEO of Prismatic since 2019.
Beth Harwood
15+ years of experience in SaaS marketing and operations. Previously VP of Marketing at Zuercher Technologies.
Justin Hipple
Chief Software Architect with 12+ years of engineering experience. Previously VP of Engineering at Zuercher Technologies.
Executive Team
Michael Zuercher
CEO
2x Startup Founder, previously CEO of Zuercher Technologies.
Beth Harwood
Chief of Staff
Background in SaaS marketing and operations.
Board of Directors
Founding Story
Founded by Michael Zuercher, Beth Harwood, and Justin Hipple, who previously worked together at Zuercher Technologies. They started Prismatic to address the massive R&D burden integrations place on SaaS teams.
Business Model
Revenue Model
Subscription-based platform fees combined with usage-based pricing for active integrations and data volume.
Pricing Tiers
Designed for scaling SaaS teams to build and deploy integrations.
Full platform access with unlimited integrations and customers.
Advanced security, compliance, and support for large organizations.
Target Markets
- B2B SaaS companies
- Vertical SaaS providers
- Enterprise Software companies
- Customer-facing integrations
- Automating workflows for SaaS users
- Simplifying complex B2B integrations
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