Prismic
Prismic's mission is to empower individuals and organizations to express their identity and grow their business online. It provides an agentic web platform and headless CMS that lets developers build with modern frameworks while marketers and AI agents create, edit, localize, preview, and publish on-brand pages.
At a Glance
- Web agencies and freelancers
- Marketing and content teams
- Enterprise organizations
- E-commerce and retail
- +4 more
AI Tools by Prismic
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Prismic
Headless CMS for Next.js Sites
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Latest News
Prismic MCP can publish a release when explicitly instructed by an authorized user
Prismic announced the Prismic × Peec AI integration
Prismic MCP shipped, connecting Claude, ChatGPT, and other AI tools to Prismic content
Translate with AI shipped for localization workflows
Products & Services
API-first content management infrastructure for websites, applications, and digital experiences; content is delivered through a CDN-backed API and can be used with a developer's chosen front end.
Reusable, developer-defined page sections that marketers assemble, customize, and reuse in a visual Page Builder while maintaining brand and code consistency.
Visual drag-and-drop page creation for marketers, with live preview, releases, comments/collaboration, and review-before-publish workflows.
Local developer workflow for modeling content and building, testing, and syncing slices and components with a codebase.
Market Position
Prismic positions itself between a developer-centric headless CMS and a visual website/page builder: its API-first architecture and framework integrations target developers, while Slices and the Page Builder let marketing teams compose branded pages without waiting for code changes. It competes with headless CMS platforms such as Contentful, Sanity, Storyblok, and DatoCMS, and with visual/site-building products such as Builder.io, Webflow, and WordPress; its differentiation is the code-defined, reusable Slice model plus reviewable AI-assisted content workflows.
Leadership
Founders
Sadek Drobi
Founder and CEO; co-created the Play web framework and helped LinkedIn and Twitter scale their architectures.
Gildas Lormeau
Co-founder and CTO of Prismic.
Executive Team
Sadek Drobi
Founder and CEO
Co-created the Play web framework and helped LinkedIn and Twitter scale their architectures.
Gildas Lormeau
Co-founder and CTO
Co-founder and technology leader at Prismic.
Founding Story
Prismic was created by a team of seven people who were building websites for a living in an agency. They launched in 2013 with a product-led, self-funded approach to make website content more flexible and to help teams build and iterate on sites without compromising performance; the company later developed the reusable 'Slices' model and visual Page Builder to reduce marketers' dependence on developers.
Business Model
Revenue Model
Subscription SaaS priced per repository, with free, paid self-serve, and custom Enterprise plans; the company also sells enterprise support and success services. Prismic's subscription revenue targets web agencies, smaller customers, and larger companies on enterprise plans.
Pricing Tiers
Individuals and teams; 4 million API calls/month.
Individuals and teams; 4 million API calls/month.
Organizations; 4 million API calls/month.
Organizations; 5 million API calls/month.
Organizations; 10 million API calls/month, with paid overages allowed up to 20 million on yearly invoiced plans.
Contact Prismic; includes enterprise support and customer success capabilities.
Target Markets
- Web agencies and freelancers
- Marketing and content teams
- Enterprise organizations
- E-commerce and retail
- Real estate
- Media and publishing
- Marketing teams independently creating and updating landing pages and campaigns
- Enterprise and multi-brand websites requiring governance and consistent branding
- E-commerce, retail, real estate, media, and agency websites with frequent content changes
- Localized and multi-region websites
- Developers building high-performance websites and apps with modern frameworks
- AI-assisted page creation, bulk editing, content audits, migration, and publishing
- UNICEF Aotearoa New Zealand
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