Profound
Profound is the first 'read/write' marketing platform for AI, helping brands monitor and optimize their visibility in AI answer engines like ChatGPT and Google AI Overviews.
At a Glance
- Fortune 500 Brands
- SaaS
- Tech B2B
- E-commerce
AI Tools by Profound
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Profound
AI Answer Engine Analytics Platform
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Latest News
Introducing Semrush integration nodes for Profound Agents
Which retailers does ChatGPT actually send shoppers to?
Introducing Profound Sheets: AEO Orchestration at Scale
Profound raises $96M Series C at $1B valuation
Products & Services
Monitors brand and competitor visibility across AI answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.); tracks prompts, responses, citation, sentiment, and ranking.
Tracks AI-sourced traffic and attribution across domains; integrates with major infrastructure platforms like Cloudflare, AWS, and Vercel.
Analyzes millions of AI prompts to reveal search volume, intent, and demographic breakdowns for brands.
Autonomous workers for AI-optimized content creation, monitoring, and competitive analysis using a no-code workflow builder.
Market Position
Pioneer and market leader in the emerging category of AI Search Optimization (AEO/GEO).
Leadership
Founders
James Cadwallader
Co-founder and CEO. Previously co-founded KYRA, a creative company for Gen Z. Met co-founder Dylan Babbs at South Park Commons as a Founder Fellow.
Dylan Babbs
Co-founder and CTO. Previously Senior Design Engineer at Uber and Technical Product Manager Specialist at HERE Technologies. South Park Commons Founder Fellow.
Executive Team
James Cadwallader
Co-Founder & CEO
Ex-Kyra founder, SPC Fellow.
Dylan Babbs
Co-Founder & CTO
Ex-Uber, ex-HERE Technologies, SPC Fellow.
Board of Directors
Founding Story
Founders James Cadwallader and Dylan Babbs met as fellows at South Park Commons (SPC). They realized that traditional 'blue link' search was being replaced by direct AI answers and started Profound to help brands navigate this platform shift through Generative Engine Optimization (GEO).
Business Model
Revenue Model
SaaS Subscription model with tiered plans and custom enterprise pricing.
Pricing Tiers
Includes ChatGPT tracking only, 50 prompts, 1 seat, 100 Agent credits/month.
Includes 3 engines, 100 prompts, 3 seats, 400 Agent credits/month, 6 optimized articles/month.
Up to 10 engines, unlimited domains, API access, SSO/SAML, SOC-2 compliance, dedicated Slack support.
Target Markets
- Fortune 500 Brands
- SaaS
- Tech B2B
- E-commerce
- Generative Engine Optimization (GEO)
- AI Brand Monitoring
- AI Traffic Attribution
- Automated AI-Optimized Content Creation
- Fortune 500 companies
- Over 2,000 marketers at leading high-growth brands