pulse Energy GmbH
Improve brand visibility and win customers in the agentic web (ChatGPT, Gemini, etc.) through AI-optimized content and Generative Engine Optimization (GEO).
Founding Story
Founded by Jochen Madler and Vincent Jeltsch (CDTM alumni) to address the shift from traditional search engines to AI-driven discovery. The founders leveraged their backgrounds in machine learning and product engineering to build a suite for 'Generative Engine Optimization' (GEO).
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Leadership
Founders
Jochen Madler
CEO & Co-Founder. PhD Candidate at Technical University of Munich (TUM) specializing in Optimization & Machine Learning. Visiting Researcher at Stanford University (Power Systems Simulation). Previously worked at Fraunhofer FIT in Energy Markets, E.ON Future Lab, and KPMG Global Strategy Group. Alumnus of CDTM Munich.
Vincent Jeltsch
CTO & Co-Founder. Previously Senior Product Manager at Avi Medical and Software Engineer at Tacto. Experience at RobCo (The Robot Company) and Elasticbrains. Co-founded Swapd UG. Alumnus of CDTM Munich with a background in engineering and product management.
Executive Team
Jochen Madler
CEO & Managing Director
Expert in optimization and machine learning with research background at TUM and Stanford.
Vincent Jeltsch
CTO & Managing Director
Software engineer and product leader with experience in scaling healthcare and industrial tech products.
Business Model
Revenue Model
SaaS Subscription
Pricing Tiers
150 prompts, 8 action briefs, 3 generated articles, GSC integration.
300 prompts, 18 action briefs, 8 generated articles, CMS integration, personal onboarding.
Full-service AI search optimization, human-in-the-loop, custom context, dedicated support.
Target Markets
- SaaS companies
- Marketing teams
- Digital Agencies
- Enterprise Brands
- Generative Engine Optimization (GEO)
- Capturing high-intent leads from AI search
- Monitoring brand citations in LLMs
- Content marketing for AI agents
History & Milestones
Joined Y Combinator Winter 2026 (W26) batch.
Public launch of the Sitefire AI Marketing Suite.
pulse Energy GmbH founded in Munich, Germany.
