Rasa Technologies GmbH

San Francisco, CaliforniaFounded 2016

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To enable businesses to build reliable, trustworthy AI agents that handle real-world complexity by extending LLMs with business logic, providing teams with full control over behavior and performance while avoiding vendor lock-in.

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Founding Story

Rasa was founded in December 2016 by Alex Weidauer and Alan Nichol, who met at a startup weekend in the UK. The company began when Alex was building chatbots in his kitchen using existing frameworks like Dialogflow and experienced their limitations. They noticed developers wanted to build their own NLP to avoid reliance on third-party APIs which were free but came with uncertainties and vendor lock-in. They decided to open-source their NLP engine (Rasa NLU) to provide a customizable, developer-controlled alternative that would allow developers to maintain control and customization over their conversational AI projects. The goal was to free developers from relying on big tech APIs and empower them to control their own AI development.

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Leadership

Founders

Alex Weidauer

Co-founder and CEO. Studied Computer Science. Previously met Alan Nichol at a startup weekend in the UK. Experienced in building chatbots and conversational AI.

Alan Nichol

Co-founder and CTO. Holds a PhD in Engineering from Cambridge with a machine learning focus and an advanced degree in chemical physics from the University of Edinburgh. Previously co-founder and CTO of a Techstars-backed productivity startup with a conversational angle. Conducted academic research in physics and molecular simulation using machine learning.

Executive Team

Melissa Gordon

Chief Executive Officer

Stanford University (Economics), Harvard Business School (Executive Education). Previously SVP and GM Marketplace at Tradeshift, VP of Worldwide Sales, Customer Success, and Services at SingleStore, and experience at Oracle. Former competitive pole vaulter.

Alan Nichol

Co-Founder & Chief Technology Officer

PhD in Engineering from Cambridge (machine learning focus), advanced degree in chemical physics from University of Edinburgh. Previously co-founder and CTO of Techstars-backed productivity startup. Managing Director of Rasa Technologies GmbH.

Business Model

Revenue Model

Subscription-based model with a commercial open-source approach. Offers free open-source framework and free Developer Edition with limited usage. Revenue comes from enterprise subscriptions that include premium features, support, and managed services. Deployment options include self-managed (on-premises/private cloud) or managed service. Additional revenue from add-ons like IVR Connector to AudioCodes VoiceAI Connect.

Pricing Tiers

Free Developer Edition

Free

License for local or production use, one bot per company, limit of 1000 external conversations per month or 100 internal conversations per month, access to community forum support

Enterprise/Business Plan

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Full access to Rasa Platform including Rasa Pro and Rasa Studio, Premium Support with 24/7/365 enhanced response times, Customer Success Manager and Engineer access, success planning, best practice guidance, business reviews, large scale deployment capabilities, enterprise security features, no-code flow builder, testing panel, content and response management, SSO, and Role-based Access Control

Private company, no IPO announced