Replit, Inc.
To empower anyone to bring their digital ideas to life, regardless of their technical background. Replit makes software creation accessible to everyone, enabling creators to build applications using natural language and AI.
Founding Story
The idea began when Amjad Masad was 12 years old building software for gaming cafes in Jordan with limited access to technology. In 2011, while at Yahoo!, Masad and classmate Max Shawabkeh created an open-source cloud-based coding environment called repl.it (later renamed Replit). After working at Codecademy and Facebook (as a founding engineer for React Native), Masad officially incorporated Replit as a company in 2016 after the open-source project reached 100,000 users organically. The company was rejected by Y Combinator three times before being accepted into the Winter 2018 batch. Replit was co-founded with his wife Haya Odeh and brother Faris Masad with the vision that anyone can create software by breaking down barriers between an idea and a finished product.
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Leadership
Founders
Amjad Masad
Former engineer at Yahoo! where he worked on the open-source project repl.it in 2011. Previously worked at Codecademy and was a founding engineer of React Native at Facebook. Originally from Jordan where he started building software for gaming cafes at age 12.
Haya Odeh
Co-founder and VP of Design. Has a background in graphic, visual, and web design. Previously worked as a Graphic Designer Consultant at Clinton Foundation (2015), Visual Design Consultant at Organic (2014), and held various design roles at companies including Bdesign & Marketing and Boss Consulting SA. Studied User Experience Design at General Assembly (2014).
Faris Masad
Co-founder and Founding Engineer at Replit. Started working on Replit with Amjad Masad in 2015 before the company was formally incorporated.
Executive Team
Amjad Masad
Founder & CEO
Previously founding engineer for React Native at Facebook, engineer at Codecademy and Yahoo!
Haya Odeh
Co-Founder & VP of Design
Design expert with experience at Clinton Foundation and various design agencies; studied UX Design at General Assembly
Business Model
Revenue Model
Hybrid subscription-based (SaaS) and usage-based pricing model. Revenue comes from: 1) Monthly/annual subscriptions for individuals and teams (Starter, Core, Pro, Enterprise tiers), 2) Usage fees for cloud hosting, compute resources, and AI model usage, 3) Pay-as-you-go credits for additional resources beyond plan limits. Transitioning focus toward usage fees for cloud hosting and application execution (Replit Deployments).
Pricing Tiers
Free daily Agent credits, free credits for AI integrations, 1 published app, limited Agent intelligence, 1 vCPU, 2 GiB memory, 1 GiB outbound data transfer, 10 total apps, 1 collaborator, 1200 minutes of development time, 2 GiB storage per app, 10 GiB deployment outbound data transfer, 1 static deployment
$25 of monthly credits, access to latest AI models, publishing and hosting live apps, autonomous long builds, removal of 'Made with Replit' badge, pay-as-you-go for additional usage, advanced autonomy, advanced code generation and debugger, 4 vCPUs, 8 GiB memory, 100 GiB outbound data transfer, unlimited apps, up to 5 collaborators, unlimited development time, 50 GiB storage per app, 100 GiB deployment outbound data transfer
Everything in Core, $100+ in usage credits with tiered discounts, upfront credits on annual plan, credit rollover for one month, 50 viewer seats, centralized billing, role-based access control, private deployments, workspace management, 28-day data recovery window, priority support (under 24 hours response), exclusive Agent features, access to Pro community, 8 vCPUs, 16 GiB memory, 1000 GiB outbound data transfer, unlimited collaborators, 256 GiB storage per app, 1000 GiB deployment outbound data transfer
Everything in Pro, custom viewer seats, SSO/SAML, SCIM, advanced privacy controls, design system support, data warehouse connections (Snowflake, Databricks, BigQuery), dedicated support, up to 64 vCPUs, up to 128 GiB RAM, custom outbound data transfer, custom storage, custom PostgreSQL storage and compute
Target Markets
- Individual developers and learners
- Professional software developers
- Non-technical creators and business users ('vibe coders')
- Small to medium-sized businesses
- Enterprise organizations
- Educational institutions and students
- Building internal business applications and workflow automation tools
- Creating AI-powered chatbots and customer service tools
- Rapid prototyping for sales and product teams
- Educational coding and learning to code
- Building and deploying web applications
- Creating mobile applications for iOS
- Rokt
- Zillow
- Duolingo
- Coinbase
History & Milestones
Launched Mobile Apps feature for building and publishing iOS apps; ChatPRD integration; announced new Pro plan
Reached 34 million users; reported five-fold revenue growth
Launched Agent v2 with Claude 3.7 Sonnet and new database editor; nearing 40 million users
Raised $250M Series D/E at $3B valuation; surpassed 40 million users and 500,000 professional users; grew from $2.8M to $150M annualized revenue in less than a year (50x growth)
Launched AI Integrations feature with multi-model support; integration with ChatGPT
2 AI Tools by Replit, Inc.
AI-powered autonomous coding agent that builds full-stack applications through natural language conversations within Replit's development environment.
Replit AI
9moSuite of AI capabilities including Replit Agent, Replit Assistant, and integrations to build fully functioning apps that can be easily deployed.
