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With AI, Everyone is a Dev. EveryDev.ai © 2026
    1. Home
    2. Developers
    3. Rubric Labs

    Rubric Labs

    Rubric Labs is an applied AI lab helping companies build and ship intelligent applications by bridging the gap between AI research and production-ready products.

    Visit Website

    At a Glance

    1Tool Listed
    3Products
    4Capabilities
    Discussions
    Toronto, OntarioHeadquarters
    2023Est.
    6Employees
    Focus Areas
    Workflow Automation
    Code Review
    Issue Tracking
    Connect
    Latest News
    Introducing Rubric Labs: The bridge between AI research and productsMar 31, 2025
    Case Study: Gumloop Templates - Enabling creators to showcase AI workflowsNov 20, 2025
    Markets
    • Early-stage startups
    • Fortune 500 companies
    • Fintech
    • Retail
    • +2 more

    AI Tools by Rubric Labs

    (1)
    View Maige
    Maige tool icon

    Maige

    AI GitHub Repo Automation

    Workflow AutomationCode ReviewIssue Tracking

    Discussions

    No discussions yet

    Be the first to start a discussion about Rubric Labs

    Latest News

    03/31/2025

    Introducing Rubric Labs: The bridge between AI research and products

    rubriclabs.com
    11/20/2025

    Case Study: Gumloop Templates - Enabling creators to showcase AI workflows

    rubriclabs.com
    11/29/2024

    Experiment: Fine-tuning a GPT model for spam detection

    rubriclabs.com
    01/16/2024

    Maige Update: Project license updated to GNU Affero General Public License

    github.com

    Products & Services

    3
    Maige
    Jan 2024

    An open-source intelligent codebase copilot and infrastructure for running natural language workflows on repositories.

    create-rubric-app
    2024

    An open-source boilerplate template for building full-stack AI applications quickly.

    Applied AI Development Services

    Custom AI implementation services, including natural language interfaces, conversational agents, and autonomous workflows.

    Market Position

    Positioned as an 'applied AI lab' rather than a traditional consulting firm, focusing on product building, experimentation, and transparency. They share technical insights openly and contribute to open-source software.

    Leadership

    Founders

    SM

    Sarim Malik

    CEO and Co-founder at Rubric Labs. Previously CEO and Co-founder at Neat (collaboration tool). Background as Data Analyst at Electronic Arts (EA) and Pratt & Whitney. Education: Mechanical Engineering at McGill University.

    TS

    Ted Spare

    Co-founder at Rubric Labs. Previously co-founder at Neat. Background in startups and product design.

    DS

    Dexter Storey

    Co-founder at Rubric Labs. Previously building Rubric Labs in stealth. Education: Economics and Computer Science from University.

    Executive Team

    SM

    Sarim Malik

    CEO & Co-founder

    Previously CEO of Neat; experience at EA and Pratt & Whitney.

    MS

    Minho Sun

    CTO

    CTO at Rubric Labs; expert in AI systems and engineering.

    Founding Story

    Founded by Sarim Malik, Ted Spare, and Dexter Storey, who shared a background in startups (Neat) and a passion for creating high-quality products. They recognized a gap where AI demos weren't reaching production reliability and spent 18 months in stealth building Rubric to solve this.

    Business Model

    Revenue Model

    A combination of custom AI development partnerships (venture studio/lab model) and product subscriptions (SaaS).

    Pricing Tiers

    Maige Free
    $0

    First 30 issues free.

    Maige Standard
    $30/month

    Paid plan for higher usage.

    Target Markets

    Industries & Segments
    • Early-stage startups
    • Fortune 500 companies
    • Fintech
    • Retail
    • Healthcare
    • E-commerce
    Use Cases
    • Codebase automation
    • Natural language interfaces for data
    • Conversational AI agents for retail/customer service
    • Marketplace ecosystems for AI workflows
    Notable Customers
    • Gumloop
    • Graphite
    • Albertsons
    • Safeway

    Quick Facts

    Headquarters
    Toronto, Ontario, Canada
    Founded
    2023
    Entity Type
    LLC
    Employees
    6
    Office Locations
    Toronto
    Montreal

    History & Milestones

    March 31, 2025

    Official public launch of Rubric Labs after 18 months in stealth.

    Nov 2025

    Launched Gumloop Templates marketplace in partnership with Gumloop.

    Jan 2024

    Maige open-sourced and license updated to AGPL.

    July 2023

    Company founded and entered stealth mode.

    2023

    Partnered with LangChain and Cal.com to write technical guides on production agents.

    Key Capabilities

    4
    Natural language workflows on codebases
    Open-source AI infrastructure
    Specialized agent design
    Enterprise-grade reliability and scaling

    Integrations & Partnerships

    Platform Integrations

    • GitHub
    • Postgres
    • OpenAI
    • Anthropic

    Key Partnerships

    LangChain
    Cal.com
    Gumloop

    Connect

    Website
    rubriclabs.com/
    GitHub
    RubricLab

    AI Topics

    3

    Rubric Labs focuses on these topics:

    Workflow Automation(1)
    Code Review(1)
    Issue Tracking(1)
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