Rybbit
Rybbit is an open-source, cookieless web and product analytics platform positioned as a modern, privacy-friendly replacement for Google Analytics. It provides real-time traffic, behavioral, conversion, performance and error analytics while supporting both managed cloud hosting and self-hosting.
At a Glance
- Small businesses
- Startups
- Professional product and marketing teams
- SaaS companies
- +5 more
AI Tools by Rybbit
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Rybbit
Open Source Web Analytics Platform
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Latest News
Rybbit 2.9.0 released with timeline annotations, saved segments, date-selector improvements, bot/AI-crawler detection, organization API usage and authentication improvements.
Rybbit 2.8.0 released.
Rybbit published new comparison and implementation content covering Amplitude alternatives, analytics MCP servers and FullStory alternatives.
Rybbit published its launch story, reporting 5,000 GitHub stars in nine days and describing its open-source launch strategy.
Products & Services
Managed, EU-hosted analytics service with a JavaScript tracking script, dashboard, updates, scaling and backups handled by Rybbit.
The AGPL-3.0 Rybbit analytics application deployable on a user's own infrastructure using Docker; the site says self-hosting is free for personal and business use.
Official web SDK/repository for instrumenting sites and sending analytics data to Rybbit.
Official Node.js SDK/repository for server-side integrations.
Market Position
Rybbit differentiates itself from Google Analytics, Plausible, Matomo, PostHog, Mixpanel, Amplitude, FullStory and Hotjar by combining open-source AGPL licensing, self-hosting, cookieless/privacy-first tracking, EU-hosted cloud, an intuitive dashboard, session replay and deeper product analytics such as funnels, journeys, retention and error tracking. Its own comparison emphasizes broader advanced analytics than lightweight privacy tools and more control and auditability than proprietary suites.
Leadership
Founders
Bill Yang
Solo founder and indie hacker who previously built Tomato.gg, a gaming statistics site receiving about 1.5 million visits per month. He says that experience created the need for more capable web analytics and motivated him to build Rybbit.
Executive Team
Bill Yang
Founder
Indie hacker and builder of Tomato.gg, a high-traffic gaming statistics site; he personally built and operates Rybbit.
Founding Story
Bill Yang says he built Rybbit after finding existing analytics products either too basic or too complicated and enterprise-oriented for his high-traffic gaming statistics site. He began work in January 2025, spent about 110 days building it, and chose an open-source, self-hostable distribution model to make the product easier to adopt and share.
Business Model
Revenue Model
Freemium SaaS: Rybbit offers a paid managed cloud service priced by monthly pageviews, with subscriptions for Standard and Pro, custom-priced Enterprise contracts, and a free self-hosted AGPL version. Enterprise revenue can also include custom implementations, white-labeling, dedicated instances, on-premise deployments and manual invoicing.
Pricing Tiers
Up to 5 websites, up to 3 team members, custom events, funnels, goals, journeys and Web Vitals; 7-day free trial.
Everything in Standard plus unlimited websites and team members, session replays, 5-year data retention, a 5x higher API rate limit and priority support; 7-day free trial.
Everything in Pro plus SSO, infinite retention, dedicated isolated instance, on-premise installation, custom features, whitelabeling, uptime SLA, enterprise support and manual invoicing.
Target Markets
- Small businesses
- Startups
- Professional product and marketing teams
- SaaS companies
- E-commerce businesses
- Agencies and publishers/creators
- Privacy-first website and product analytics
- Marketing attribution and campaign measurement
- Signup, purchase and other conversion funnels
- Product behavior analysis, user journeys and retention
- Session replay, performance monitoring and JavaScript error diagnosis
- Self-hosted or EU-hosted analytics for organizations with data-sovereignty requirements
- Bosch
- Texas Instruments
- GOV.UK
- Royal Caribbean