Salesforce
Salesforce is the world's #1 AI CRM platform that helps companies connect with their customers through cloud-based customer relationship management software, bringing together sales, service, marketing, commerce, and analytics on one unified platform powered by AI and real-time data.
At a Glance
- Large enterprises (contributing over 60% of customer base)
- Mid-market businesses
- Small businesses and startups
- Professional services
- +13 more
AI Tools by Salesforce
(1)
Heroku
Managed PaaS App Deployment Platform
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Latest News
Salesforce and Google Expand Strategic Partnership with Deeper Integrations Across Agentforce 360 and Gemini Enterprise
Salesforce and OpenAI Announce Strategic Partnership Expansion
Salesforce and Anthropic Expand Partnership Supporting Regulated Industries
Perficient and Salesforce Announce 360-Degree Partnership to Power Agentic Enterprises
Products & Services
Core CRM for sales force automation, lead management, sales pipeline, and deal closing
Customer service and support automation platform for managing cases across multiple channels
Tools to build, optimize, and personalize marketing campaigns and customer journeys with AI-driven marketing capabilities
B2C and B2B commerce solutions for online and in-store customer engagement
Market Position
Salesforce is ranked #1 CRM by IDC for 12 consecutive years and #1 CRM by Gartner. Market share is larger than the next nine competitors combined. Recognized as #1 Best Software Company by G2 and World's #1 AI CRM. Third-largest enterprise software company and largest enterprise applications company globally. Key competitive advantages include the Einstein Trust Layer for secure AI, comprehensive Customer 360 platform, and extensive partner ecosystem. Main competitors include Microsoft Dynamics 365, Oracle, SAP, and other CRM providers.
Leadership
Founders
Marc Benioff
At age 14, sold his first software 'How to Juggle' for $75. At 15, founded Liberty Software creating video games. Spent 13 years at Oracle Corporation where he became the youngest vice president in company history. Earned B.S. in Business Administration from USC.
Parker Harris
Earned Bachelor of Arts degree in English Literature from Middlebury College. Began career as software engineer working on accounting and business software for enterprise customers. Co-founded Left Coast Software, a consulting and development firm focused on Java and early internet-based systems.
Frank Dominguez
Co-founder who worked on the first version of the CRM in a rented one-bedroom apartment in San Francisco in 1999.
Dave Moellenhoff
Co-founder who worked on the first version of the CRM alongside Benioff, Harris, and Dominguez in 1999.
Executive Team
Marc Benioff
Chair, CEO & Co-Founder
Co-founded Salesforce in 1999. Spent 13 years at Oracle becoming youngest VP. Pioneer of cloud computing.
Parker Harris
Co-Founder, Salesforce & Chief Technology Officer, Slack
Co-founded Salesforce. Previously co-founded Left Coast Software. Oversees Slack engineering and technical vision.
Board of Directors
Founding Story
Marc Benioff founded Salesforce in 1999 after growing tired of big company culture at Oracle. During a sabbatical in Hawaii where he studied meditation and embraced spiritual growth, Benioff conceived the idea for Salesforce. The vision was to create Internet-based sales force automation delivered via the cloud—a novel concept at the time. On March 8, 1999, Salesforce incorporated and the four co-founders began working on the first version of the CRM in a rented one-bedroom apartment in San Francisco with a mantra of 'fast, simple, and right the first time.'
Business Model
Revenue Model
Software-as-a-Service (SaaS) subscription model. Revenue is generated through subscriptions to various cloud suites (Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, etc.) and tiered add-ons for AI capabilities like Agentforce and generative AI features. Additional revenue from partner ecosystem via AppExchange marketplace and professional services.
Pricing Tiers
Bundle of popular features designed for startups and emerging businesses to get started with CRM
Mid-tier suite option for growing businesses
Robust set of features for established businesses
Single app designed for sales and support operations
AI capabilities like Agentforce and specific generative AI features sold as product-specific add-ons to standard cloud editions
For up to 10,000 contacts
For up to 10,000 contacts with enhanced features
Target Markets
- Large enterprises (contributing over 60% of customer base)
- Mid-market businesses
- Small businesses and startups
- Professional services
- Manufacturing
- Financial services and banking
- Sales force automation and pipeline management
- Customer service and support operations
- Marketing campaign management and customer journey orchestration
- E-commerce and digital commerce
- Field service management
- Customer data platform and unified customer view
- 95 of the Fortune 100
- Accenture
- American Red Cross
- AWS