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With AI, Everyone is a Dev. EveryDev.ai ©
    1. Home
    2. Developers
    3. Samasource Impact Sourcing, Inc.

    Samasource Impact Sourcing, Inc.

    Sama accelerates computer-vision and generative-AI development through accurate, scalable, human-verified data annotation, validation, curation and model evaluation. Its impact-sourcing model combines production AI data services with full-time, fair-wage work and career development for people historically excluded from the digital economy.

    Visit Website

    At a Glance

    1Tool Listed
    7Products
    10Capabilities
    Discussions
    San Francisco, CaliforniaHeadquarters
    2008Est.
    5KEmployees
    $84.8MRaised
    Focus Areas
    Data Processing
    Human-in-the-Loop Training
    LLM Evaluations
    Connect
    Latest News
    Sama launched Bulk Annotation to eliminate repetitive work in AI data labeling.Nov 19, 2025
    Sama introduced Smart Review, a quality-assurance capability for AI data labeling.Oct 14, 2025
    Markets
    • Automotive and autonomous-vehicle companies
    • AI and machine-learning product teams
    • Robotics and industrial manufacturers
    • Retail and e-commerce
    • +4 more

    AI Tools by Samasource Impact Sourcing, Inc.

    (1)
    View Sama
    Sama tool icon

    Sama

    Human Verified AI Data Annotation

    HITL TrainingData ProcessingLLM Evaluations

    Discussions

    No discussions yet

    Be the first to start a discussion about Samasource Impact Sourcing, Inc.

    Latest News

    11/19/2025

    Sama launched Bulk Annotation to eliminate repetitive work in AI data labeling.

    accessnewswire.com
    10/14/2025

    Sama introduced Smart Review, a quality-assurance capability for AI data labeling.

    accessnewswire.com
    06/04/2025

    Sama launched Multimodal AI, combining diverse data types with human intelligence for next-generation models.

    accessnewswire.com
    2025-06-2025

    Sama announced B Corp recertification and released its 2024 Impact Report, reporting continued workforce and community impact.

    accessnewswire.com

    Products & Services

    7
    Sama Curate

    Data curation and filtering tools that identify diverse, high-value and edge-case assets, prioritize what should be labeled, and use feedback loops and analytics to improve model performance and ROI.

    Sama Annotate

    Managed human-in-the-loop annotation for image, video, 3D point-cloud/LiDAR, semantic segmentation, object detection, object tracking and other computer-vision training data.

    Sama Validate

    Managed validation and corrective-action service in which trained experts review model predictions, correct annotations, re-annotate critical assets, and provide quality reporting.

    Sama GenAI

    Generative-AI and LLM data services covering conversational AI, image/video captioning, LLM optimization, document summarization, RAG evaluation and synthetic-data validation.

    Market Position

    Sama competes with Scale AI, Appen, TELUS International, Labelbox and other training-data and model-evaluation providers. It differentiates through a vertically integrated, human-verified enterprise service; a claimed 99% client-acceptance rate; specialized work on difficult edge cases and multimodal data; data-governance and responsible-AI positioning; and a Certified-B-Corp impact-sourcing workforce rather than a pure crowd-labeling model.

    Leadership

    Founders

    LJ

    Leila Janah

    Social entrepreneur and founder of Sama (formerly Samasource). She previously worked in international development and consulting, including at McKinsey & Company and the World Bank, and founded Sama around the belief that talent is equally distributed but opportunity is not.

    Executive Team

    WG

    Wendy Gonzalez

    Chief Executive Officer

    Technology and operations executive with more than 20 years of experience building technology and teams; she joined Sama's leadership and led the company's major financing and enterprise-AI expansion.

    TM

    Tony MacDonald

    Chief Financial Officer

    Senior finance and operations executive with more than 25 years of accounting and finance experience.

    Board of Directors

    BB
    Brendan Baker
    Director
    JS
    Johann Schleier-Smith
    Director
    WT
    Wils Theagene
    Director

    Founding Story

    Leila Janah started Samasource in 2008 after concluding that meaningful, dignified, living-wage digital work could lift people out of poverty more permanently than aid. The initial vision was to use the Internet to connect people in underserved communities—starting in Africa—to outsourced digital work, later evolving into ethical AI training-data production.

    Business Model

    Revenue Model

    Enterprise B2B services and platform-enabled managed services sold through scoped projects and longer-term data programs. Customers engage Sama for annotation, curation, validation and model-evaluation work; pricing is customized to data type, volume, quality requirements, workflow and delivery timeline.

    Pricing Tiers

    Custom enterprise engagement
    Custom quote

    Sama asks prospective customers to scope project timelines, requirements and pricing with a data expert; no public self-serve tiers were found.

    Privately held; no IPO announcement or public listing was found.

    Target Markets

    Industries & Segments
    • Automotive and autonomous-vehicle companies
    • AI and machine-learning product teams
    • Robotics and industrial manufacturers
    • Retail and e-commerce
    • Agriculture and food technology
    • Consumer technology and media
    Use Cases
    • ADAS and autonomous vehicles
    • Robotics and manufacturing
    • Retail and e-commerce computer vision
    • Agriculture and food computer vision
    • Consumer technology and media
    • Conversational AI and LLM development
    Notable Customers
    • Walmart / Walmart Labs
    • General Motors
    • Ford
    • Continental

    Quick Facts

    Headquarters
    San Francisco, California, United States
    Founded
    2008
    Entity Type
    Inc.
    Employees
    5,000
    Total Funding
    $84.8 million reported across disclosed rounds
    Investors
    Caisse de dépôt et placement du Québec (CDPQ/La Caisse), First Ascent Ventures
    Office Locations
    San Francisco
    Montréal
    San José
    Nairobi
    +3 more

    Funding History

    Series A$14.8 million
    April 2019
    Ridge Ventures
    Series B$70 million
    November 2021
    Caisse de dépôt et placement du Québec (CDPQ/La Caisse)
    First Ascent Ventures
    Vistara Capital Partners

    History & Milestones

    2025

    Sama announced multimodal AI, Smart Review quality assurance, and Bulk Annotation capabilities for reducing repetitive labeling work.

    2024

    Sama reported its 2024 impact results and B Corp recertification, and expanded its model-evaluation, generative-AI and responsible-AI offerings.

    2023

    Sama launched its re-engineered Data Annotation Platform 2.0, reporting a 99% client-acceptance rate.

    2022

    Sama launched Sama GenAI to support faster development and validation of generative-AI models.

    2021

    Samasource rebranded as Sama, opened offices in Kampala and Montréal, and raised a $70 million Series B led by CDPQ.

    Key Capabilities

    10
    Human-in-the-loop annotation, validation and model evaluation
    Image, video, text, 3D point-cloud and LiDAR data support
    Data curation, diversity analysis, edge-case discovery and active-learning feedback loops
    Multi-level quality management, Auto QA and reported 99% client acceptance rate
    Custom workflows, analytics and on-demand reporting
    API and CLI upload of data and model predictions

    Integrations & Partnerships

    Platform Integrations

    • API and CLI for uploading data and model predictions
    • Custom API integrations with customer model-training pipelines
    • Flexible delivery formats for annotated and evaluated data
    • Sama-Coco Dataset resource
    • Platform workflows for image, video, text, 3D point-cloud and LiDAR data

    Key Partnerships

    CDPQ, First Ascent Ventures and Vistara Capital Partners participated in the Series B financing.
    Sama has worked with enterprise AI customers including Walmart Labs, Continental, Getty Images, Precision AI, PolyPerception and Volumental.
    Sama's partner and integration model supports customer APIs, CLIs and custom integrations into existing model-training pipelines.

    Connect

    Website
    sama.com
    X / Twitter
    @SamaAI
    LinkedIn
    sama-ai/
    YouTube
    @SamaAI
    Facebook
    samaartificialintelligence
    Instagram
    @sama_ai_/

    AI Topics

    3

    Samasource Impact Sourcing, Inc. focuses on these topics:

    Data Processing(1)
    Human-in-the-Loop Training(1)
    LLM Evaluations(1)
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