Ingeniero de Telecomunicaciones (Telemática) from ETSI (2001-2009). Master in AI and SEO. Over 16 years of experience in retail, tech repair, and AI automation. Founder of Santifer iRepair and creator of Career Ops.

Executive Team

Santiago Fernández de Valderrama

Founder & Product Lead (AI Automation)

Telecommunications Engineer with expertise in AI Product Management and Hyper-automation. Former owner of Santifer iRepair.

Founding Story

Started as a mobile repair shop in 2009. Santiago leveraged his engineering background to automate every repetitive process, eventually transforming the business into a hyper-automated AI operation.

Business Model

Revenue

Estimated annual revenue based on 30,000+ total repairs (~€2M-€3M cumulative over 16 years).

Revenue Model

Direct service fees for tech repairs; licensing fees for the proprietary BOS automation platform.

Pricing Tiers

Repair Services

Varies

Bespoke pricing based on device model and repair type (screen, battery, etc.).

BOS Licensing

Custom

Post-exit licensing model for the Airtable-based automation platform for SMEs.

Private (Sold in 2025)

Target Markets

Industries & Segments

SMEs
Tech-savvy consumers
B2B clients requiring fleet device repairs

Use Cases

SME Operations Management
Automated Customer Service
Tech Repair Services
AI-driven Job Search

Notable Customers

Marriott
Telefónica
Santander
Heineken

Quick Facts

Headquarters

Seville, Spain

Founded

2009

Entity Type

S.L.

Employees

Total Funding

Self-funded (Bootstrapped)

Office Locations

Avenida Menéndez Pelayo

History & Milestones

2026

Joined Zinkee as Head of Applied AI; created the viral 'Career Ops' AI job-search system.

2025

Successfully sold Santifer iRepair; the business remains operational with the buyer retaining the automation stack.

2024

Launched a full Business Operating System (BOS) built on Airtable and introduced programmatic SEO.

2010-2025

Delivered over 30,000 tech repairs and developed extensive internal automation.

2009

Founded Santifer iRepair in Seville, Spain.

Key Capabilities

90% Automated Customer Interaction

Airtable-based ERP/CRM

Programmatic SEO

Omnichannel AI Agents

Multi-agent HITL Pipelines

Integrations & Partnerships

Platform Integrations

Airtable
n8n
Make
Aircall
WhatsApp (WATI)
Claude API
OpenAI

Key Partnerships

Anthropic (AI Fluency Educator)

Zinkee (Head of Applied AI)

BIGSEO

Connect

Website

GitHub

X / Twitter

Discord

AI Topics

Santiago Fernández de Valderrama focuses on these topics:

AI Recruiting(1)

Autonomous Systems(1)

Multi-agent Systems(1)

Back to all developers

Santiago Fernández de Valderrama

To build end-to-end AI-driven hyper-automation systems that streamline customer experience and internal operations for SMEs.

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At a Glance

14Tool Views

Seville, SpainHeadquarters

2009Est.

5Employees

AI Tools by Santiago Fernández de Valderrama

(1)

Career-Ops

AI Job Search CLI Tool

AI Recruiting Autonomous Systems Multi-agent Systems

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Latest News

04/01/2026