ServiceNow
ServiceNow provides a cloud-based AI platform that digitizes and automates workflows across the enterprise, enabling people to work more effectively and transform business processes.
At a Glance
- Global 2000 Enterprises
- Federal and State Government
- Financial Services
- Healthcare
- +1 more
AI Tools by ServiceNow
(1)
BrowserGym
Web Agent Research Framework
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Latest News
ServiceNow Knowledge 2026: Introduction of 'Autonomous Workforce' AI Agents
ServiceNow Q1 2026 Earnings: Subscription Revenue Grows 24% to $3.7B
ServiceNow Updates Pricing Structure to AI-Native Foundation, Advanced, and Prime Tiers
ServiceNow Reports Full-Year 2025 Results and Authorizes $5B Share Repurchase
Products & Services
Core product for managing IT services and requests.
Workflow-driven customer service solution.
Employee-centric platform for HR requests and lifecycle management.
Generative AI suite integrated across the Now Platform.
Market Position
ServiceNow positions itself as the 'Platform of Platforms,' integrating siloed systems into a single workflow layer. Key competitors include Salesforce (in CRM/Service), Atlassian (in IT/DevOps), and BMC Software.
Leadership
Founders
Fred Luddy
Former CTO of Peregrine Systems and Remedy Corporation; founded ServiceNow to create a platform-based workflow solution.
Pat Casey
Early engineer at ServiceNow and former CTO; previously worked at Peregrine Systems.
David Loo
Core engineering member of the founding team; formerly with Peregrine Systems.
Bow Ruggeri
Core engineering member of the founding team; formerly with Peregrine Systems.
Don Goodliffe
Core engineering member of the founding team; formerly with Peregrine Systems.
Executive Team
Bill McDermott
Chairman and CEO
Former CEO of SAP SE; led ServiceNow to significant growth in the enterprise market.
Gina Mastantuono
Chief Financial Officer
Previously CFO of Ingram Micro; over 20 years of experience in finance leadership.
Board of Directors
Founding Story
Fred Luddy founded ServiceNow (initially Glidesoft) in 2004 following the collapse of his previous employer, Peregrine Systems. His vision was to build a simple, forms-based workflow platform on the internet that would allow non-technical users to build applications to manage business processes.
Business Model
Revenue Model
Primarily a subscription-based model (SaaS) with term licenses and consumption-based components for AI features.
Pricing Tiers
Core workflow capabilities and standard platform features.
Includes GenAI capabilities and advanced analytics.
Comprehensive autonomous AI agents and premium support.
Target Markets
- Global 2000 Enterprises
- Federal and State Government
- Financial Services
- Healthcare
- Manufacturing
- IT service desk automation
- Employee onboarding and lifecycle management
- Customer inquiry resolution
- Security incident response
- Risk and compliance management
- Disney
- Siemens
- Standard Chartered
- U.S. Department of Veterans Affairs