Positions itself as 'vibe coding' for designers—focusing on ease of use and zero setup compared to traditional development environments or lower-level AI coding assistants.

Leadership

Founders

Chi Wai Li

Senior Product Designer with 20+ years of experience in design and code. Previous roles include Senior Product Designer at Dunnhumby, Floww, and IG.com. Expert in design strategy, prototyping, and AI-driven tools.

Executive Team

Chi Wai Li

Founder & Director

UX and Product Designer with over two decades of experience. Leads the vision and development of all Shapes.io products including FigPrompt.

Founding Story

Shapes.io was established by Chi Wai Li to serve as an umbrella for innovative design-led products. The flagship product, FigPrompt, was inspired by the need to bridge the technical gap between design concepts and functional code, enabling designers to ship tools instantly using AI.

Business Model

Revenue

Not publicly disclosed; the company operates as a boutique solo studio.

Revenue Model

Likely a freemium SaaS model for FigPrompt; previous products involved direct sales (UX Stamps).

Pricing Tiers

Free

Create a free account to start building Figma plugins from prompts.

Private

Target Markets

Industries & Segments

UI/UX Designers
Product Managers
Figma Ecosystem Users

Use Cases

Designers building utility tools without coding knowledge
Rapid prototyping of Figma plugin ideas
Teams looking to automate repetitive design tasks

Notable Customers

Independent Designers
Design Agencies

Quick Facts

Headquarters

London, United Kingdom

Founded

2020

Entity Type

Private Limited Company

Employees

Total Funding

Bootstrapped

Office Locations

London

History & Milestones

2026-03-20

Public launch of FigPrompt on Product Hunt, an AI-native Figma plugin builder.

2020-07-16

Official incorporation of Shapes.io Ltd as a private limited company in the United Kingdom.

2015

Successful development and sale of UX Stamps, a physical wireframing tool business.

Key Capabilities

Plain-English plugin code generation

Automatic generation of manifest.json, code.js, and ui.html

Iterative refinement of plugin logic

Version history and rollbacks

Figma Plugin API compliance

One-click ZIP export

Integrations & Partnerships

Platform Integrations

Figma
OpenAI / Anthropic (LLM backends)

Key Partnerships

Figma Community Developer Program

Connect

Website

figprompt.com

AI Topics

Shapes.io focuses on these topics:

Vibe Coding(1)

IDE Plugins(1)

AI Coding Assistants(1)

Back to all developers

Shapes.io

To democratize the creation of digital tools by empowering designers to build production-ready Figma plugins using natural language prompts.

Visit Website

At a Glance

21Tool Views

London, United KingdomHeadquarters

2020Est.

1Employee

AI Tools by Shapes.io

(1)

FigPrompt

AI Figma Plugin Generator

Vibe Coding IDE Plugins AI Coding Asst.

Discussions

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Latest News

03/20/2026

FigPrompt Launches on Product Hunt: 'Vibe coding for Figma plugins'

producthunt.com

03/22/2026

FigPrompt Featured in 'Best AI Design Tools for Designers'

toools.design

06/01/2024

Chi Wai Li discusses the intersection of AI and design strategy

shapes.io

Products & Services

FigPrompt

2026-03-20

An AI-powered builder that allows designers to create Figma plugins using plain English descriptions without writing code.

Jar of Awesome

An iOS application built with SwiftUI for tracking and storing positive events and achievements.

UX Stamps

2013 (Divested 2015)

Physical rubber stamps designed for rapid wireframing; the business was sold after generating over $1,000 in sales.

Market Position

Positions itself as 'vibe coding' for designers—focusing on ease of use and zero setup compared to traditional development environments or lower-level AI coding assistants.

Leadership

Founders

Chi Wai Li

Executive Team

Chi Wai Li

Founder & Director

UX and Product Designer with over two decades of experience. Leads the vision and development of all Shapes.io products including FigPrompt.

Founding Story

Business Model

Revenue

Not publicly disclosed; the company operates as a boutique solo studio.

Revenue Model

Likely a freemium SaaS model for FigPrompt; previous products involved direct sales (UX Stamps).

Pricing Tiers

Free

Create a free account to start building Figma plugins from prompts.

Private

Target Markets

Industries & Segments

UI/UX Designers
Product Managers
Figma Ecosystem Users

Use Cases

Designers building utility tools without coding knowledge
Rapid prototyping of Figma plugin ideas
Teams looking to automate repetitive design tasks

Notable Customers

Independent Designers
Design Agencies

Quick Facts

Headquarters

London, United Kingdom

Founded

2020

Entity Type

Private Limited Company

Employees

Total Funding

Bootstrapped

Office Locations

London

History & Milestones

2026-03-20

Public launch of FigPrompt on Product Hunt, an AI-native Figma plugin builder.

2020-07-16

Official incorporation of Shapes.io Ltd as a private limited company in the United Kingdom.

2015

Successful development and sale of UX Stamps, a physical wireframing tool business.

Key Capabilities

Plain-English plugin code generation

Automatic generation of manifest.json, code.js, and ui.html

Iterative refinement of plugin logic

Version history and rollbacks

Figma Plugin API compliance

One-click ZIP export

Integrations & Partnerships

Platform Integrations

Figma
OpenAI / Anthropic (LLM backends)

Key Partnerships

Figma Community Developer Program

Connect

Website

figprompt.com

AI Topics

Shapes.io focuses on these topics:

Vibe Coding(1)

IDE Plugins(1)

AI Coding Assistants(1)

Back to all developers