Social Cue
Social Cue is a Claude Code plugin and Chrome extension for founder-led social-media marketing. It finds relevant conversations on Reddit, Hacker News, X and other platforms, scores them, drafts replies in the user's voice, and provides a local review queue; its paid tier adds assisted posting, product launches, founder invitations and performance tracking.
At a Glance
- Indie founders
- Small software-product teams
- Developer-tool and SaaS makers
- Founders doing community-led growth and Reddit marketing
- +1 more
AI Tools by Social Cue
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Social Cue
Claude Code Social Media Plugin
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Products & Services
A local-first Claude Code plugin that drives a dedicated Chrome profile, searches Reddit, Hacker News, X, Threads and Product Hunt, scores opportunities, drafts replies in the user's voice, and presents them in a local dashboard. Free functionality includes discovery, drafted replies, scheduling/video cross-posting and weekly goals; Pro adds assisted posting, product posts, founder invitations and reply-performance tracking.
A companion extension that reads relevant social pages while the user browses and surfaces conversations worth joining; page content is processed with the user's selected Anthropic or OpenAI key and remains on the user's device apart from that provider request.
Market Position
Social Cue positions itself as a local-first, human-in-the-loop alternative to cloud social-listening and engagement tools: Claude does the browsing and drafting, but the founder reviews and approves replies. Its differentiation is using an existing Claude Code subscription with no extra AI bill, avoiding platform APIs by driving a dedicated browser, and keeping brands, logins and opportunity data local. Its own alternatives coverage references GummySearch, while comparison coverage also places it alongside Redreach.ai and Mention.
Leadership
Founders
Mark Rieck
Creator/founder of Social Cue, identified publicly as Mark on Startup Fame and SideProjectors and as Mark Rieck (GitHub handle mrieck). His public GitHub profile lists Productive Mark LLC, Chicago, and projects including StartFlow/App-related work, Productivity Owl and other developer tools; Social Cue's launch post is written in the first person by its builder.
Executive Team
Mark Rieck
Founder and creator
Solo builder publicly associated with Social Cue, Productive Mark LLC and the mrieck GitHub account; he also publishes Claude Code plugins and developer tools.
Founding Story
Rieck says he started Social Cue after repeatedly opening Reddit to see whether anyone needed the problem his product solved, then losing roughly 40 minutes to feed browsing without posting a useful reply. The initial vision was to have Claude browse in a dedicated browser, filter conversations worth joining, draft a reply, and leave the founder with a short human-reviewed queue rather than an afternoon of doomscrolling.
Business Model
Revenue Model
Freemium subscription. Discovery, drafting, scheduling and planning are free; Social Cue charges a monthly Pro subscription for assisted posting, product launches, founder invitations, venue playbooks and reply-performance tracking. Billing is handled by Polar as merchant of record, while AI work uses the customer's existing Claude subscription rather than a separate metered Social Cue AI bill.
Pricing Tiers
Discovery and scoring on Reddit, HN, X, Threads and Product Hunt; drafted replies; scheduling and video cross-posting through the user's Postiz account; weekly goals; local dashboard.
Everything in Free plus assisted posting, product posts to directories/launch sites/Show HN/Indie Hackers/forums, founder invitations, reply-performance tracking and a shared venue playbook; 14-day money-back guarantee.
Target Markets
- Indie founders
- Small software-product teams
- Developer-tool and SaaS makers
- Founders doing community-led growth and Reddit marketing
- Teams that want local-first, human-in-the-loop marketing automation
- Indie founders and small product teams seeking community-led growth
- Finding high-intent recommendation and problem threads on Reddit
- Joining Hacker News, X, Threads and Product Hunt conversations without feed doomscrolling
- Drafting authentic, brand-specific replies for human review
- Launching a product across directories and launch communities
- Scheduling original posts and cross-posting short-form video