Supademo, Inc.
Supademo is an AI-native interactive demo platform for creating product walkthroughs, screen recordings, sandboxes, SOPs and AI demo agents. It helps customer-success, L&D, HR, sales and marketing teams show, sell and teach products across the customer journey.
At a Glance
- SaaS and software companies
- Growing companies and Fortune 500 enterprises
- Sales and revenue teams
- Product marketing teams
- +3 more
AI Tools by Supademo, Inc.
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Supademo
Interactive Product Demo Platform
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Latest News
New in September 2026: AI Command turns videos into clickable demos; added agent widgets and video backgrounds.
New in August 2026: AI Demo Agents became free to try with 1,500 credits; added invite links, video folders, keyboard accessibility and voice cloning.
New in July 2026: AI Command beta, demo versioning, Presenter Mode, smarter AI Demo Agent and official Claude MCP connector.
New in June 2026: Voiceovers 2.0, advanced search, UI redesign and Seismic integration.
Products & Services
Create guided interactive demos by clicking through a product or recording a workflow; automatically annotate steps and share as links, embeds, videos or PDFs.
Hands-on simulated product environments that let prospects and users explore without touching production.
Screen and webcam recording with links, downloads and conversion into interactive demos with hotspots, variables, branching, forms and analytics.
Conversational, inbound demo experiences that run discovery, answer questions, surface relevant content, qualify intent and pass context to sales.
Market Position
Supademo positions itself as an all-in-one, AI-native platform combining interactive demos, sandboxes, screen recording, SOP/documentation and AI sales agents. Its comparison pages identify Navattic, Storylane, Arcade, Loom, Scribe, Walnut, Reprise, Guidde, Tango, Appcues and Whatfix as adjacent competitors; it differentiates by combining these workflows in one workspace, supporting native desktop-app recording and offering sandbox demos below the enterprise tier.
Leadership
Founders
Joseph Lee
Co-founder and CEO; previously co-founded Freshline (originally Coastline Market), a B2B seafood marketplace and food-distribution operations platform that reached about $3M in revenue and was backed by Techstars. He is a two-time founder and a Forbes 30 Under 30 honoree.
Koushik Marka
Co-founder and CTO; previously founded Studiotale, a video-marketing agency specializing in demo and explainer videos, and worked as a QA analyst before building Supademo.
Executive Team
Joseph Lee
Co-founder & CEO
Two-time founder; previously co-founded Freshline/Coastline Market and is a Forbes 30 Under 30 honoree.
Koushik Marka
Co-founder & CTO
Previously founded Studiotale, a video-marketing agency focused on demo and explainer videos.
Founding Story
Lee and Marka had experienced the pain of spending hours scripting, re-recording and editing videos to explain features in their earlier startups. At Freshline, Lee saw that live screen-sharing converted better than product videos; they started Supademo to scale that hands-on product-understanding moment into fast, reusable interactive demos.
Business Model
Revenue Model
Seat-based SaaS subscriptions priced by creator seats, with free and paid self-serve plans, add-ons/credits for AI Demo Agents, and custom enterprise contracts.
Pricing Tiers
1 creator; 5 guided interactive demos and 50 4K video recordings; unlimited views.
Per creator; includes Supademo AI, MCP, branching, variables, tracking links and analytics; 5 view-only collaborators.
1 creator included; adds guided HTML demos, HTML/image editing, AI data editing and priority support.
Adds sandbox demos, Route Hub, AI voice cloning, demo versioning and white-glove onboarding.
Adds SAML SSO, custom data residency, multiple workspaces and dedicated support.
Target Markets
- SaaS and software companies
- Growing companies and Fortune 500 enterprises
- Sales and revenue teams
- Product marketing teams
- Customer success and support teams
- L&D, HR and internal enablement teams
- Sales prospecting, qualification and deal support
- Product marketing and inbound conversion
- Customer onboarding and product adoption
- Customer support and ticket deflection
- Internal SOPs and process documentation
- L&D, HR and employee training
- Khan Academy
- Siemens
- Hewlett Packard Enterprise
- DHL