Surface Labs, Inc
Build autonomous AI-driven marketing-operations systems that automate the lead-to-demo pipeline, freeing marketers from manual tools and rules.
At a Glance
- B2B SaaS
- Insurance Agencies
- Legal Intake
- Real Estate Teams
- +1 more
AI Tools by Surface Labs, Inc
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Surface Labs
AI B2B Lead Capture Platform
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Latest News
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Lead Scoring That Actually Makes Sense
Products & Services
AI-powered multi-step intelligent forms designed to 10x conversions.
Automated lead qualification using AI for spam filtering and ICP scoring.
Plain-English routing rules for instant calendar booking and lead distribution.
AI agents that follow up with no-shows and abandoned leads via email and iMessage.
Market Position
AI-native alternative to HubSpot Forms, ChiliPiper, and Zapier, focusing on autonomous execution rather than just data collection.
Leadership
Founders
Saharsh Agrawal
Co-founder & CEO. Previously Software Engineer at Skiff, Opaque Systems, Apple, and Microsoft. Graduate Researcher at Berkeley RISE Lab. UC Berkeley EECS graduate.
Arjun Sahai
Co-founder & CTO. Previously at Snowflake (Software Engineering). Organizer of Hack For India. UC Berkeley EECS graduate.
Executive Team
Saharsh Agrawal
Co-Founder & CEO
Former engineer at Skiff and Apple; Berkeley EECS.
Arjun Sahai
Co-Founder & CTO
Former engineer at Snowflake; Berkeley EECS.
Board of Directors
Founding Story
Founders Saharsh Agrawal and Arjun Sahai met as freshmen at UC Berkeley (EECS). They started Surface to replace antiquated form tools and broken lead handoffs with an AI-native operations layer.
Business Model
Revenue Model
SaaS Subscription based on pricing tiers (Light, Growth, Scale) and usage (workflow runs).
Pricing Tiers
Up to 3 multi-step forms, unlimited submissions, Calendly/Cal.com integration, basic workflow builder, 100 workflow runs/month, Slack notifications.
Unlimited forms, HubSpot/ChiliPiper integrations, qualification & routing, 2,000 workflow runs/month, funnel analytics, Slack.
Includes Growth features + Lead Recovery agents, Nurture agents, AI Email Builder, 10,000 workflow runs/month, weekly performance reports, SSO, audit logs, compliance.
Target Markets
- B2B SaaS
- Insurance Agencies
- Legal Intake
- Real Estate Teams
- Home Services
- B2B Inbound lead capture
- Automated lead qualification
- Speed-to-lead optimization
- Lead recovery for no-shows
- Vertical-specific lead operations (Legal, Insurance, Real Estate)
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