Tella
Tella is an all-in-one screen recorder and video-creation platform. It helps teams, founders, educators, and creators record screens and cameras, edit videos with AI, and share, embed, export, and analyze the results.
At a Glance
- Startups and software companies
- Remote and distributed teams
- Entrepreneurs and founders
- Educators and course creators
- +6 more
AI Tools by Tella
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Self-Hosted AI Agent Orchestrator
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Latest News
Tella announced workspace joining by work email, richer editing for agents, and timeline/editor fixes.
Tella announced animated cursors, multi-layer editing, clip muting, and feature requests in support chat.
Tella announced adaptive auto-zooms, a rebuilt recorder toolbar, unified AI/human support conversation, and browser-based free tools.
Tella announced faster embeds, more responsive subtitle editing, and media-library access through its public API and MCP.
Products & Services
Screen, camera, microphone, and system-audio recording through the web, native macOS and Windows apps, and a Chrome extension; supports up to 4K, teleprompter, pause/resume, clips, and instant upload.
Timeline and transcript-based editor with trimming, clip rearrangement, dynamic layouts, automatic zooms, silence/filler-word/mistake removal, audio enhancement, blur, captions, backgrounds, music, branding, and AI-powered edits.
Share videos by link or embed, export up to 4K, host videos with chapters and comments, apply custom branding or domains, and track views, viewers, watch time, engagement, funnels, traffic sources, and locations.
Shared workspaces for video messages, demos, tutorials, product updates, customer calls, training, marketing, playlists, collaboration, analytics, SSO/SCIM, domain restrictions, and enterprise controls.
Market Position
Tella positions itself between basic screen recorders such as Loom and more complex traditional video editors: it combines capture, AI-assisted editing, hosting, sharing, and analytics in one workflow. Reported and self-identified competitors include Loom, Screen Studio, Supercut, ScreenPal, OBS, CleanShot X, Camtasia, Cap, and Rally.
Leadership
Founders
Grant Shaddick
Co-founder and CEO of Tella; previously worked in product roles at eBay and Bynder.
Michiel Westerbeek
Co-founder of Tella; former InVision employee and former YC founder profile subject focused on async video communication for remote teams.
Executive Team
Grant Shaddick
Co-founder and CEO
Product background at eBay and Bynder; co-founded Tella with Michiel Westerbeek and leads the company.
Michiel Westerbeek
Co-founder
Former InVision employee; works on Tella and its async video-communication product.
Founding Story
Tella was started in 2020 during the remote-work boom by Grant Shaddick and Michiel Westerbeek, former InVision employees. They wanted to bridge the gap between basic, low-effort screen recording and complex traditional video-editing software, making professional-looking videos as easy to create as an email.
Business Model
Revenue Model
Freemium and paid per-user subscriptions for individuals and teams, with custom enterprise contracts and paid add-ons such as SSO and directory sync.
Pricing Tiers
Unlimited videos, up to 4K export, team collaboration, and analytics.
Pro features plus custom domain, domain restriction, removal of Tella branding, 60 FPS export, and advanced analytics.
Premium features plus SSO & SCIM, shared Slack channel, personalized onboarding, and volume discounts.
Target Markets
- Startups and software companies
- Remote and distributed teams
- Entrepreneurs and founders
- Educators and course creators
- Marketing and sales teams
- Customer-support teams
- Team updates and async communication
- Product demos, software launch videos, and tutorials
- Customer support and customer calls
- Online courses, education, and learning and development
- Founder updates and internal communications
- Marketing and social-media video
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