Templatical
To provide a production-ready, open-source drag-and-drop email editor SDK that developers can embed into any web application without hitting paywalls on core features.
At a Glance
- SaaS Platforms
- Software Developers
- Digital Marketing Agencies
AI Tools by Templatical
(1)Templatical Playground
AI Email Template Editor
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Products & Services
An open-source, framework-agnostic drag-and-drop email editor SDK that outputs MJML and JSON.
A managed SaaS version that adds AI, real-time collaboration, media management, and template scoring.
Market Position
Positioned as the open-source, more flexible alternative to Beefree, Unlayer, and GrapesJS.
Key Competitors
Leadership
Founders
Orkhan Ahmadov
Solo Developer and Entrepreneur. Built Templatical as an open-source alternative to existing SaaS email builders.
Executive Team
Orkhan Ahmadov
Founder & Lead Developer
Solo developer responsible for the creation and launch of Templatical.
Founding Story
Templatical was created as a response to existing email builder SDKs that are either closed-source, charge per user, or gate essential features. The founder sought to provide a tool that gives developers full control and portability.
Business Model
Revenue Model
Open-core model: free open-source core SDK with a paid SaaS 'Cloud' offering for advanced features like AI and collaboration.
Pricing Tiers
Core editor, custom blocks, merge tags, display conditions, and MJML output.
Includes AI Assistant, real-time collaboration, and managed media library.
Target Markets
- SaaS Platforms
- Software Developers
- Digital Marketing Agencies
- Embedded email editor for SaaS platforms
- Marketing automation tools
- Customer support platforms
- Internal tool builders
- Open-source community contributors