Testim
To make software quality easier by helping organizations quickly create their most resilient end-to-end tests and modernize testing through AI-powered automation.
Founding Story
The company was created to address the fact that automated end-to-end testing is too difficult and often acts as a bottleneck to rapid software innovation and faster releases. Testim established itself as an AI-powered test automation platform for custom web applications.
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Leadership
Founders
Oren Rubin
Over 20 years of experience in the software industry building products for developers at companies including IBM (Software Developer, 2004-2007), Cadence Design Systems (Compiler Engineer, 2007-2009), Wix (Web Architect, 2010-2012), and Applitools (Director of R&D, 2012-2014). Founded Testim in March 2014 and served as CEO until February 2022 when it was acquired by Tricentis.
Executive Team
Oren Rubin
Founder & CEO (2014-2022)
20+ years of software industry experience at IBM, Cadence, Wix, and Applitools. Founded Testim in 2014. Became Chief Strategy Officer at Tricentis after acquisition, then departed in September 2022 to pursue new ventures as angel investor and startup co-founder.
Ronit Belson
Chief Operating Officer
COO responsible for operational management and business execution
Business Model
Revenue Model
SaaS subscription model with API usage-based pricing for test automation platform; flexible consumption models for cloud-based testing
Pricing Tiers
Free account available for trial purposes
Free Professional plan features for organizations with fewer than 20 people (launched 2021)
Usage-based pricing starting at $450 per month
Customized pricing based on mobile and web testing needs, number of test runs, users, and projects. Reported customer costs range from $18,000 to $60,000+ annually depending on configuration
Target Markets
- Software development teams and engineering organizations
- Quality assurance and testing teams
- DevOps and agile development teams
- Enterprises with custom web applications
- Mobile app development teams (iOS and Android)
- Salesforce application developers and admins
- Accelerating app development and release cycles
- End-to-end testing for production releases
- Automating regression test suites
- Continuous testing during CI/CD code check-ins
- Quality assurance in Salesforce environments
- Native and hybrid mobile application testing
- Microsoft
- NetApp
- Sprinklr
- Autodesk
History & Milestones
Launched Testim Copilot (AI tool for test building) and Tricentis for Dev Teams; released major updates for Testim Mobile with Flutter and React Native support
Tricentis launched Testim Mobile, extending platform to native and hybrid mobile application testing
Acquired by Tricentis for $150-200M
Doubled number of paying customers and Annual Recurring Revenue (ARR); increased test runs by over 220%; expanded team by over 20%; launched Testim for Salesforce product
Named 2019 SD Times 100 'Best in Show' in Software Development for Testing
