The Agency HQ
The Agency HQ is an open-source control plane for AI coding agents. It lets organizations author a centrally managed Brief of instructions, skills, rules, directives, commands, and assets, then distributes versioned copies to developers' project directories through a Handler daemon.
At a Glance
- Software companies and engineering organizations
- Development teams using AI coding agents
- Developers working across multiple repositories or project types
- Teams using Claude, Codex, and other file-based coding agents
AI Tools by The Agency HQ
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The Agency HQ
Multi Agent Brief Distribution Hub
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Latest News
The Agency improves translation with extensible interfaces and implementations, domain objects, and YAML/TOML parsing and output.
The Agency improves the GitHub App connection experience so users can select the Brief-source repository.
Handler status output is improved with a state file, reducing the need for a full filesystem scan.
Handler adds a token-file watcher that triggers a receive cycle when login state changes.
Products & Services
The web application and headquarters control plane. It connects to a GitHub Brief-source repository, builds and versions Briefs when source content changes, manages Organizations and members, and makes Briefs available to Handlers.
A per-developer-machine daemon and CLI that receives immutable Brief versions from The Agency, discovers project Locations via agent-location.json, and distributes the matching files while preserving unmanaged files.
Versioned collections of agent instructions, skills, rules, directives, commands, and assets authored by an Organization and delivered identically to Agents, with Mission Types controlling scope.
Market Position
The Agency positions itself as a centralized control plane and distribution layer for AI coding-agent instructions, rather than another coding agent. Its differentiation is the headquarters/Handler/Location architecture: one organization-owned, versioned Brief is translated for multiple agent formats, delivered automatically, scoped by Mission Type, cached for offline operation, and repaired when local files drift. It competes conceptually with manual repository dotfiles, shared agent-configuration repositories, and other AI developer-governance/configuration tools.
Leadership
Founders
Brian Pontarelli
The Agency repository identifies Brian Pontarelli (GitHub handle @voidamin) as the person to contact about contributing to the project. The fetched sources do not explicitly state a founder title or provide a fuller prior-employment biography.
Founding Story
The project was started to solve the problem of inconsistent AI-agent instructions across repositories and developer machines: teams otherwise copy and paste skills, rules, commands, and configuration, while agents may modify or delete those files. Its initial vision is a headquarters/field model in which organizations author one source of truth and a Handler keeps every project supplied with a pristine, appropriately scoped copy.
Business Model
Revenue Model
The fetched sources describe account creation, Organizations, GitHub-connected Brief repositories, and an open-source MIT-licensed application, but do not state a paid pricing model, subscription terms, or other monetization mechanism.
Target Markets
- Software companies and engineering organizations
- Development teams using AI coding agents
- Developers working across multiple repositories or project types
- Teams using Claude, Codex, and other file-based coding agents
- Standardizing AI coding-agent behavior across repositories
- Distributing shared skills, rules, commands, and agent definitions to development teams
- Keeping Claude and Codex configuration synchronized across developer machines
- Delivering different instructions to web, library, Java, or other project types
- Maintaining agent configuration without committing full agent directories to each project repository