The Prompting Company, Inc.
Helping brands get discovered and recommended inside AI apps through Generative Engine Optimization (GEO).
At a Glance
- Fintech
- Developer Tools
- Enterprise SaaS
- Consumer Tech
AI Tools by The Prompting Company, Inc.
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The Prompting Company
AI Visibility Optimization Platform
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Latest News
The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps
Announcing our $6.5M Seed round from Peak XV, Base10, and YC
The Prompting Company joins Y Combinator S25 batch
Products & Services
A platform for Generative Engine Optimization (GEO) helping brands get discovered and cited in AI applications like ChatGPT.
Identifies key questions and trends users are asking AI assistants about specific industries.
Service that produces articles and content specifically formatted for AI citation and visibility.
Technical tool that formats web pages to be easily parsed and understood by AI agents.
Market Position
First-mover and leader in the 'Generative Engine Optimization' (GEO) category, providing a platform specifically for the AI discovery era.
Leadership
Founders
Kevin Chandra
Co-Founder and CEO. Previously Co-Founder and CEO of Typedream (YC S21) and Cotter (YC W20). Also served as Product Lead at beehiiv.
Michelle Marcelline
Co-Founder. Previously Co-Founder and COO of Typedream (YC S21) and Cotter (YC W20). Background in finance operations at Huckleberry.
Albert Purnama
Co-Founder and CTO. Previously Co-Founder and CTO of Typedream (YC S21) and VP of Software Development at Cotter (YC W20). Senior Software Engineer at beehiiv.
Executive Team
Kevin Chandra
Co-Founder and CEO
Serial entrepreneur with background in product and engineering at beehiiv and Typedream.
Michelle Marcelline
Co-Founder
Experienced in operations and finance, previously COO of Typedream.
Board of Directors
Founding Story
Built by the team behind Typedream (YC S21), The Prompting Company was created to address the shift from traditional search engines to AI discovery, enabling brands to be cited in AI responses.
Business Model
Revenue Model
Subscription-based SaaS (Monthly recurring revenue)
Pricing Tiers
Track 25 prompts, access to major models, 1 seat, email support.
Track 100 prompts, 8 AI-optimized articles per month, 3 seats, Slack support.
Custom prompt limits, SAML SSO, dedicated success manager, and custom content generation.
Target Markets
- Fintech
- Developer Tools
- Enterprise SaaS
- Consumer Tech
- Increasing brand visibility in AI assistant responses
- Transitioning from SEO to GEO (Generative Engine Optimization)
- Driving traffic from AI-based discovery tools
- A Fortune 10 company
- Modern tech startups in HR and IT