Tray.ai
Tray.ai builds an AI-native enterprise orchestration platform that connects AI agents, enterprise systems, data, integrations, automations and MCP services. Its stated purpose is to remove bottlenecks caused by too many tools and legacy software, giving teams the ability to solve business problems without waiting on scarce developers.
At a Glance
- Upper mid-market and enterprise companies
- IT, platform engineering and business technology teams
- Revenue operations, marketing operations and finance teams
- Software companies needing embedded integrations
- +2 more
AI Tools by Tray.ai
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Tray.ai
AI Agent Orchestration Platform
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Latest News
Tray released Tray CLI to give AI projects a complete SDLC and promote agents, APIs, MCP servers, integrations and automations together.
Tray introduced Tray Headless, exposing its full enterprise iPaaS, connectors, MCP services and governance natively inside AI IDEs.
Tray.ai announced its acquisition of Vanti to advance knowledge modeling and adaptive/autonomic AI agents in Merlin Agent Builder.
Tray.ai launched Merlin Agent Builder and curated Tray Agent Accelerators for production enterprise AI agents.
Products & Services
Unified platform for process automation, data integration, API management, AI agents, MCP governance and 700+ connectors.
Embedded integration capabilities for software companies and systems integrators to provide customer-facing integrations.
Unified multi-experience iPaaS with developer-focused Tray Code, low-code Tray Build and natural-language Tray Chat experiences.
Builder for production AI agents, with guardrails, audit logs, knowledge ingestion, an agent hub, accelerators and multi-channel deployment.
Market Position
Tray.ai positions itself as a unified, AI-native alternative to stitched-together legacy iPaaS and automation stacks. Its stated differentiation is one platform combining enterprise integration, process automation, AI agents, MCP governance, headless development and a governed runtime, competing in the broader market with Workato, MuleSoft, Boomi, Informatica, SnapLogic, Celigo, Jitterbit, Zapier, Make, Microsoft Power Automate and n8n.
Leadership
Founders
Rich Waldron
Tray.ai co-founder and CEO; he has led the company since its founding and is identified by Tray as a founder and CEO.
Alistair Russell
Tray.ai co-founder and CTO; he is identified by Tray as a founder and technology leader.
Dominic Lewis
Tray.ai co-founder and CRO; he led the company's London/EMEA expansion and is identified by Tray as a founder and commercial leader.
Executive Team
Rich Waldron
Co-founder and CEO
Co-founder and chief executive since 2012; leads Tray.ai's enterprise automation and AI-orchestration strategy.
Alistair Russell
Co-founder and CTO
Co-founder and chief technology officer; leads the platform's technical direction.
Board of Directors
Founding Story
Tray.ai says Rich Waldron, Alistair Russell and Dominic Lewis started the company in 2012 after seeing teams slowed by too many tools, blockers and workflows that required code for basic fixes. Their initial vision was to give teams agency through automation and integration; the company later expanded that vision to an AI-first enterprise stack.
Business Model
Revenue Model
B2B enterprise SaaS sold through paid Tray iPaaS plans, usage-scaled Tasks and add-ons; Tray also monetizes embedded integrations, AI agent/MCP capabilities, support and professional services. Public pricing directs prospects to sales rather than listing dollar prices.
Pricing Tiers
For specific use cases; 3 workspaces, 7-day insights, 7-day log retention and 700+ connectors.
For multiple use cases within a department; 20 workspaces, 30-day insights, expandable log retention, log-retention management, Guardian Log Masking and purchasable add-ons.
For multiple departments and partner integrations; unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming and data engineering.
Combines Agent Gateway for MCP and Merlin Agent Builder.
Target Markets
- Upper mid-market and enterprise companies
- IT, platform engineering and business technology teams
- Revenue operations, marketing operations and finance teams
- Software companies needing embedded integrations
- Systems integrators and technology partners
- Industries including SaaS, financial services, healthcare, retail, manufacturing and education
- Enterprise application integration and iPaaS modernization
- Revenue operations, lead routing and customer 360 workflows
- Order-to-cash and finance automation
- Data synchronization, reverse ETL and warehouse-to-business-team workflows
- Embedded integrations and partner/customer integration programs
- AI agent deployment for customer support, IT service management, HR, sales and marketing
- DocuSign
- Zuora
- HackerOne
- Airbnb