Twilio Inc.
Twilio's mission is to enable every builder to create amazing customer experiences. It provides a secure, flexible platform combining communications channels, contextual customer data, and AI orchestration for personalized engagement.
At a Glance
- Developers and software companies
- Startups and SMBs
- Mid-market and enterprise brands
- Retail and e-commerce
- +6 more
AI Tools by Twilio Inc.
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Twilio
Customer Engagement APIs for Developers
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Latest News
Twilio announced it will report third-quarter 2026 results on October 29, 2026.
Twilio announced second-quarter 2026 results: $1.499 billion revenue and 17% organic growth.
Twilio released research on government citizen engagement, finding a gap between government and citizen perceptions.
Twilio was recognized as a Leader in the 2026 Gartner Magic Quadrant for CPaaS for the fourth consecutive year.
Products & Services
APIs to send, receive, and manage SMS, MMS, RCS, WhatsApp, and other business messaging channels.
Programmable inbound and outbound calling, monitoring, SIP connectivity, and voice experiences.
Transactional email delivery at scale, including free and paid API plans.
Customer data platform for collecting, unifying, governing, and activating real-time customer data.
Market Position
Twilio positions itself as a developer-first, global customer-engagement and communications platform that combines CPaaS APIs, email, identity, customer data, contact center, and AI orchestration. It competes with Vonage, Sinch, Infobip, Bird, Bandwidth, Telnyx, Plivo, MessageBird, Amazon Web Services/Amazon Connect, Microsoft Azure Communication Services, Cisco Webex Connect, and Salesforce-related customer-engagement products; its differentiation is breadth, programmable APIs, global connectivity, developer tooling, and the combination of communications with Segment data and AI.
Leadership
Founders
Jeff Lawson
Serial technology entrepreneur and former StubHub executive; he co-founded Twilio after repeatedly encountering the difficulty of integrating communications into software and became its founding CEO and chairman before later leaving the CEO role.
Evan Cooke
University of Michigan computer-science alumnus (M.S. and Ph.D.); co-founded Twilio with Lawson and John Wolthuis after working with them on software businesses.
John Wolthuis
University of Michigan computer-science alumnus and software engineer; co-founded Twilio with Lawson and Cooke, bringing experience building software that had to interact with public voice and SMS networks.
Executive Team
Khozema Shipchandler
Chief Executive Officer
Former President of Twilio Communications, Twilio COO and CFO; previously held operating and finance roles at GE.
Aidan Viggiano
Chief Financial Officer
Joined Twilio in 2019 and previously held finance roles at General Electric; has more than 20 years of experience.
Board of Directors
Founding Story
Twilio was started by Jeff Lawson, Evan Cooke, and John Wolthuis to remove the specialized telecom knowledge, hardware, and carrier complexity that developers historically needed to add voice and messaging to software. Their initial vision was to bring communications to the cloud through simple developer APIs, effectively making telecom a programmable building block.
Business Model
Revenue Model
A combination of usage-based and subscription-based fees. Messaging, Voice, and User Authentication/Identity are primarily usage-based; Email and Segment are primarily subscription-based. Twilio also sells enterprise contracts, support, and volume-based pricing.
Pricing Tiers
No credit card required; usage-based products can be tested before paid use.
Examples on Twilio's pricing page include SMS from $0.0083/message, Voice from $0.0085/minute inbound and $0.014/minute outbound, and WhatsApp from $0.005/message.
Transactional email API plans.
Email marketing campaign plans.
Cloud contact center pricing options.
Target Markets
- Developers and software companies
- Startups and SMBs
- Mid-market and enterprise brands
- Retail and e-commerce
- Financial services
- Healthcare
- Customer service and contact centers
- Sales, marketing, growth, and lifecycle engagement
- Transactional notifications, order updates, and delivery communications
- User signup, two-factor authentication, and fraud prevention
- AI-agent self-service and human handoff with conversation context
- Personalized cross-channel customer journeys
- Fresha
- Nova Gestões
- Uber
- Airbnb