Uniform Systems, Inc.
Redefine how enterprise teams build and deliver digital experiences with AI-powered orchestration and a visual workspace that works with any composable stack.
At a Glance
- Enterprise Brands
- Mid-market Retailers
- Digital Agencies
AI Tools by Uniform Systems, Inc.
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Uniform
AI Digital Experience Platform
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Latest News
Uniform Appoints Industry Veterans to Accelerate Next Phase of Growth
Uniform Eliminates Months-Long Platform Migrations with Industry-First AI
Uniform Recognized as a Visionary in 2025 Gartner Magic Quadrant for DXPs
Uniform Launches MACH Start to Accelerate Adoption of MACH Architecture
Products & Services
A visual workspace for digital teams to build and manage composable digital experiences without code.
A visual data integration layer that connects various content sources, commerce engines, and data tools.
An edge-based personalization and A/B testing engine for composable stacks.
AI-driven tool designed to accelerate and simplify migrations from legacy DXPs to composable architectures.
Market Position
Positions as the visual orchestration layer for composable DXPs, bridging the gap between developers and marketers. Differentiates by being CMS-agnostic and focusing on 'experience operations' rather than just content management.
Leadership
Founders
Lars Birkholm Petersen
Co-founder & CEO. Previously VP Strategic Business Development at Sitecore for over 11 years. Co-founder of Altola.
Alex Shyba
Co-founder & CTO. Previously Senior Director of Technology at Sitecore. Renowned for creating developer tools like Sitecore Rocks. Co-founder of Altola.
Adam Conn
Co-founder. Previously VP of Product Strategy at Sitecore. Co-founder of Altola. Expert in digital experience product strategy.
Executive Team
Lars Birkholm Petersen
Co-founder & CEO
Veteran of the DXP industry with a long tenure at Sitecore.
Alex Shyba
Co-founder & CTO
Developer advocate and technology leader known for innovation in the CMS space.
Board of Directors
Founding Story
Founded by martech veterans from Sitecore who saw that brands transitioning to headless architectures were struggling with team misalignment and slow time-to-value. They created Uniform to provide the visual 'glue' that allows marketers to remain autonomous while developers use modern composable tools.
Business Model
Revenue Model
SaaS subscription-based model with tiers based on project size and enterprise needs.
Pricing Tiers
For small projects, small businesses, and individuals. Includes visual workspace and unlimited users.
Tailored for large organizations with advanced orchestration, security, and support requirements.
Target Markets
- Enterprise Brands
- Mid-market Retailers
- Digital Agencies
- Modernizing legacy DXPs
- Implementing Composable/Headless stacks
- Scaling multi-brand digital operations
- Real-time personalization at the edge
- Fast-tracking MACH architecture adoption
- Sainsbury's
- Telus
- Atlassian
- Taxfix