Upfirst, Inc.
Upfirst provides an affordable, AI-driven virtual receptionist that handles calls, fields questions, and automates front-desk tasks for small businesses 24/7.
At a Glance
- Law firms
- Real Estate
- Home Services (Electricians, Landscaping)
- Healthcare (Vet Clinics)
- +1 more
AI Tools by Upfirst, Inc.
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Upfirst
AI Phone Receptionist for SMBs
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Latest News
A.R.E. Louisiana Achieves 100% Lead Engagement with Upfirst AI
Upfirst Launches AI-Powered Answering Service for Small Businesses
Upfirst Introduces Multilingual Support for 35+ Languages
Upfirst Integrates with Clio and Zapier to Streamline Small Business Operations
Products & Services
A friendly, AI-driven virtual receptionist that handles calls, answers questions, qualifies leads, and schedules appointments 24/7.
Market Position
Affordable, natural-sounding alternative to traditional human answering services (e.g., $25/mo vs $10/call), with instant setup and deep integrations.
Leadership
Founders
Gene Sigalov
An attorney who previously co-founded SimpleTexting (acquired by Sinch). He created Upfirst to solve the call-answering challenges of his own law practice.
Felix Dubinsky
Co-founder and Chief Product Officer. Previously co-founded and sold SimpleTexting to Sinch. Expert in mobile messaging and SaaS products.
Executive Team
Gene Sigalov
Founder / CEO
Attorney and serial entrepreneur; co-founder of SimpleTexting.
Felix Dubinsky
Co-Founder & Chief Product Officer
Product leader with a background in building and scaling communication platforms; co-founder of SimpleTexting.
Founding Story
Gene Sigalov, an attorney, struggled to handle incoming calls for his law practice without paying for expensive answering services. He teamed up with Felix Dubinsky, with whom he had previously built and sold SimpleTexting, to create a natural-sounding and affordable AI receptionist.
Business Model
Revenue Model
Subscription-based (SaaS) with tiered pricing based on call volume.
Pricing Tiers
30 calls included, 24/7 service, message collection, summaries.
90 calls included, all features.
300 calls included, most popular plan.
600 calls included.
Unlimited calls and custom requirements.
Target Markets
- Law firms
- Real Estate
- Home Services (Electricians, Landscaping)
- Healthcare (Vet Clinics)
- Small Businesses
- Handling after-hours calls
- Missed call recovery
- Lead screening
- Automated appointment booking
- A.R.E. Louisiana
- Hearthstone Animal Clinic
- Buddies Pet Boarding & Grooming
- ZPG Companies