Upstash
Upstash is a serverless data platform providing low-latency, high-scalability data services for developers building real-time applications without managing infrastructure. The company focuses on creating the best possible developer experience with a fully serverless model, per-request pricing, and automatic scaling.
Founding Story
The founders (Enes, Mehmet, and Bilal), who are also developers themselves, felt the frustration of using tools that offer a poor developer experience. They realized the importance of a robust cloud offering and a data platform that can scale and support multiple use cases. They started Upstash as a small team with the goal of creating the best possible developer experience for anyone using their tools, eliminating the need to deploy and maintain databases yourself.
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Leadership
Founders
Enes Akar
CEO and Co-founder. Previously CTO at Hazelcast Cloud (2017-2020), VP of Engineering at Hazelcast (2014-2017), Co-founder at Hazelcast (2011-2014), Engineering Leader at Confluent (2020), and various engineering roles at Ericsson and Alcatel-Lucent. Over 10 years of experience in distributed systems, serverless, edge, and cloud computing. Based in Palo Alto/Silicon Valley.
Mehmet Dogan
CTO & Software Architect. Previously Distinguished Engineer at Hazelcast (2014-2020), Chief Software Architect at Hazelcast (2011-2014), and Software Engineer at Layer (2020-2021). Extensive experience in distributed systems, databases, big data, and scalability. Based in Ankara, Turkey.
Bilal
Co-founder with deep understanding of developer needs and distributed systems experience. Limited public information available about specific background.
Executive Team
Enes Akar
CEO and Co-founder
Previously CTO at Hazelcast Cloud, VP of Engineering at Hazelcast, Co-founder at Hazelcast, and Engineering Leader at Confluent. Over 10 years of experience in distributed systems and cloud computing. Based in Palo Alto, California.
Mehmet Dogan
CTO & Software Architect
Previously Distinguished Engineer at Hazelcast and Chief Software Architect at Hazelcast. Expertise in distributed systems, databases, and scalability. Based in Ankara, Turkey.
Business Model
Revenue Model
Consumption-based pricing model with pay-as-you-go per-request pricing. Users don't pay until data starts moving through the system. Also offers fixed pricing plans for predictable costs and enterprise plans for advanced needs. Revenue streams include: API usage charges (per-command/per-request), database storage fees, fixed monthly subscriptions, and enterprise contracts.
Pricing Tiers
256MB data, 500K commands/month, 10K commands/sec, 10GB bandwidth
100GB data, unlimited bandwidth, $0.25/GB storage
Multiple tiers: 250MB ($10), 1GB, 5GB, 10GB, 50GB, 100GB, 500GB ($280). No per-command pricing.
100K+ commands/sec, unlimited bandwidth, professional support with SLA, dedicated resources, HIPAA compliance
10K daily queries/updates, 200M max vectors×dimensions, 1,536 max dimensions
Unlimited daily queries, 2B max vectors×dimensions, 3,072 max dimensions, $0.25/GB storage
1M daily queries/updates, 2B max vectors×dimensions
1K messages/day, 50GB bandwidth, 1MB max message size
Unlimited messages, 50GB bandwidth, 10MB max message size
1M messages/day, 1TB bandwidth, 50MB max message size
10M messages/day, 5TB bandwidth
1K steps/day, 50GB bandwidth, 1,000 max steps per run
Unlimited steps, 50GB bandwidth
1M steps/day, 1TB bandwidth
20K monthly queries, 200K max documents
Unlimited queries, 2M max documents, $0.1/1K docs/month storage, $1/1K reranking requests
Uptime SLA, RBAC, Encryption at Rest, SOC-2, Prometheus, Datadog
Target Markets
- Developers building serverless applications
- Edge computing platforms (Cloudflare Workers, Fastly, Vercel Edge)
- AI/ML developers working with LLMs and embeddings
- Multi-region serverless architectures
- Startups and scale-ups requiring scalable data infrastructure
- Enterprise businesses with serverless needs
- Caching (general and session caching)
- Session management
- Rate limiting
- Leaderboards
- Chat applications
- Edge functions (Cloudflare Workers, Fastly Compute)
- Dub
- OpenArt
- Dropee
- Zapier
History & Milestones
Launched Upstash Vector, a serverless vector database for AI and LLMs
Reached $1M ARR and 85,000 developers; announced Series A publicly
Launched Upstash Workflow and announced deprecation of Upstash Kafka
Launched Upstash Realtime for Next.js and serverless platforms
Closed $10M Series A funding round led by a16z
