Userology
Enable busy product teams to obtain deep, actionable user insights in hours rather than weeks through AI-moderated interviews and automated research tools.
At a Glance
- Product Managers
- UX Researchers
- Design Teams
- Startups
- +1 more
AI Tools by Userology
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Userology
AI Moderated UX Research
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Latest News
Userology at Insight Out 2025: Scaling UX Research for the Future
UI Trends 2026: The Return of Neo-Skeuomorphism & Depth
Userology Launches Multilingual User Research Guide for 2025
Launch of UX Auditor: A Better Hotjar Alternative for AI-driven UX Analysis
Products & Services
24/7 AI-moderated interview assistant that adapts in real-time to participant answers.
Tools for qualitative research scaling through voice-based AI interaction.
Automated workflows for testing designs and tracking long-term user behavior.
An AI-powered alternative to Hotjar for finding UX problems directly on live products.
Market Position
Positions itself as a faster, AI-driven alternative to traditional human-moderated research and unmoderated testing tools like Hotjar or UserTesting, emphasizing depth and real-time adaptivity.
Leadership
Founders
Shrey Khokhra
Co-Founder. Previously Product Strategy Manager at Revolut, Product Manager at Snapdeal, and Product Lead at FlyFin AI. BITS Pilani alumnus.
Shivam Sethi
Co-Founder and CEO. Previously Product Manager at Navi, Founding Team at FlyFin AI, and Data Scientist at Rupeek. IIT Bhubaneswar alumnus.
Harshad Harsoda
Co-Founder and CTO. Previously Software Engineer at LogicHub and Software Engineer Intern at Amazon. Expert in AI and scalability.
Executive Team
Shivam Sethi
CEO & Co-Founder
Focuses on Product and AI strategy.
Harshad Harsoda
CTO & Co-Founder
Leads engineering and technology operations.
Board of Directors
Founding Story
Founded by product and engineering veterans from Revolut and Amazon, Userology was created to solve the 'research bottleneck' in fast-moving product teams by using AI to automate moderation and synthesis of user interviews.
Business Model
Revenue Model
SaaS Subscription and Usage-based/Session-based pricing.
Pricing Tiers
Includes 5 session credits for initial testing.
Basic features for small teams, plus participant incentives.
Session-based pricing tailored to volume, geographic scope, and analysis depth.
Target Markets
- Product Managers
- UX Researchers
- Design Teams
- Startups
- Enterprises
- Rapid qualitative research
- Prototype and new feature testing
- Long-term diary studies
- Scaling research without human moderators
- Early-stage concept validation
- Chris Toruella
- Amrinder Sandhu
- Ayushi Chaudhary