Velvet
Helping AI pass the audiovisual Turing test by building the 'Adobe Premiere' of AI video creation.
At a Glance
- Creative Agencies
- Marketing Teams
- AI Research Institutions
AI Tools by Velvet
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Velvet
AI Video Ad Creation Platform
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Products & Services
An integrated platform described as the 'Adobe Premiere of AI video,' allowing creative teams to generate and edit cinematic AI videos and social media ads.
Specialized datasets and evaluation suites for audiovisual communication research, focusing on conversational interaction and open-world exploration.
Market Position
Positioned as the 'Adobe Premiere of AI video,' focusing on an integrated, high-velocity workflow that unifies generation and editing in a way that traditional tools and standalone generators (like Sora or Kling) do not.
Leadership
Founders
Lucas Mantovani
Co-founder & CEO of Velvet. Previously a video-data researcher and the youngest member of Meta FAIR (Fundamental AI Research). He holds CS honors from the University of Chicago and was a Brazilian Olympiad medalist in Math and Physics.
Lucas Tucker
Co-founder & CTO of Velvet. Previously an engineer at Adobe working on petabyte-scale content delivery. He studied Mathematics and Computer Science at the University of Chicago.
Executive Team
Lucas Mantovani
CEO
Ex-Meta FAIR researcher, UChicago CS honors.
Lucas Tucker
CTO
Ex-Adobe engineer, UChicago Math & CS.
Board of Directors
Founding Story
Velvet was founded by Lucas Mantovani and Lucas Tucker, who met at the University of Chicago. Combining Mantovani's research background at Meta FAIR and Tucker's infrastructure experience at Adobe, they set out to build the definitive tool for creative teams to generate and edit high-quality AI videos, effectively replacing fragmented workflows with a unified AI-native suite.
Business Model
Revenue Model
Subscription-based and consumption-based (credit system) for the video editing platform; likely licensing/access fees for research datasets.
Pricing Tiers
Includes credit allocations for video generation and editing features.
Includes team features, higher credit limits, and advanced support.
Target Markets
- Creative Agencies
- Marketing Teams
- AI Research Institutions
- Creative agencies making social media ads
- AI research labs developing multimodal models
- Individual creators making cinematic content
- Creative teams
- Early-stage marketing startups