Webflow, Inc.
Webflow empowers people to build for the web and brings development superpowers to everyone through a visual-first, no-code website experience platform that allows designers, marketers, and developers to create powerful websites without writing code.
At a Glance
- Freelance web designers and developers
- Creative and marketing agencies
- Enterprise marketing teams
- Product designers and managers
- +6 more
AI Tools by Webflow, Inc.
(3)
Webflow AI Site Builder
AI Website Builder No Code
Webflow App Gen
AI App Generator for Webflow
Webflow AI
AI Website Builder for Webflow
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Latest News
Webflow Conf 2025: Unveils AI Prompt-to-Production and next-gen CMS
Webflow Welcomes Ty Sbano as Chief Information Security Officer
Webflow Welcomes Dave Steer as Chief Marketing Officer
Enterprise SaaS Powerhouse Sue Bostrom Joins Webflow's Board of Directors
Products & Services
Browser-based visual editing platform with drag-and-drop interface, automatic HTML/CSS/JavaScript generation, CSS Grid and Flexbox layouts, and responsive design tools
Visual-first content management system with customizable collections, API access, real-time collaboration, and support for up to thousands of CMS items depending on plan
Enterprise-grade platform with enhanced scalability, security, performance, SSO, custom security headers, ISO certifications, and dedicated support
Custom checkout and shopping cart capabilities with automatic tax calculation, support for up to 15,000 products, and integrations with Stripe, PayPal, and Apple Pay
Market Position
Webflow positions itself as the leading Website Experience Platform (WXP) and a pioneer in the no-code movement. Unlike simple drag-and-drop builders (Wix, Squarespace), Webflow produces clean, semantic, production-grade code that developers respect while being accessible to non-coders. The platform emphasizes visual-first development that bridges the gap between design and code, offering more power and flexibility than traditional website builders while being more accessible than hand-coding. Key differentiators include: (1) Professional-grade output with exportable code, (2) Enterprise scalability and security, (3) AI-native capabilities with prompt-to-production features, (4) Visual CMS with API access for headless use cases, (5) Integration with modern development workflows (React components, DevLink), (6) No transaction fees on higher plans, and (7) Strong community and educational ecosystem (Webflow University, 1,500+ Certified Partners). Market share of 1.2% of top 10 million websites as of 2025.
Leadership
Founders
Vlad Magdalin
Co-founder and Chief Innovation Officer. Creator of Intuit Brainstorm. Born in the USSR and immigrated to the United States as a refugee at age 9. Worked as a software engineer at Intuit before founding Webflow. Led the company as CEO for over a decade before transitioning to Chief Innovation Officer in 2024.
Sergie Magdalin
Co-founder and Design Fellow. Graduate of UCSD. Worked at a local skate shop doing graphic and web design before co-founding Webflow. Brother of Vlad Magdalin. Focuses on UI iteration, creating tutorials, and marketing.
Bryant Chou
Co-founder and Chief Architect. Former CTO of Vungle Inc. Joined as the third co-founder in early 2013. Built the entire backend, hosting infrastructure, and dashboard components of Webflow.
Executive Team
Linda Tong
Chief Executive Officer
Former COO and President at Webflow (2022-2024). Previously General Manager at AppDynamics, VP of Product and Innovation at the National Football League (NFL), COO at Nextbit Systems, Chief Product Officer at Tapjoy, and Product Marketing Manager at Google (involved in Chrome and Android launches). Serves on the board of Prezi.
Vlad Magdalin
Co-founder and Chief Innovation Officer
Co-founder and former CEO (2013-2024). Creator of Intuit Brainstorm. Born in the USSR and immigrated to the US as a refugee at age 9. Worked as a software engineer at Intuit before founding Webflow. Led the company for over a decade before becoming Chief Innovation Officer in June 2024.
Board of Directors
Founding Story
Webflow was founded in 2013 by Vlad Magdalin, his brother Sergie Magdalin, and Bryant Chou. Vlad began the project in early 2012 while working at Intuit, using a $10,000 retention bonus and $15,000 in personal savings to fund initial development. After quitting his job, he recruited his brother Sergie in August 2012. Bryant Chou joined as the third co-founder in early 2013. The early days were marked by extreme financial hardship - the founders accumulated $30,000 in personal debt, lived on split $9.50 fajita meals, and worked from coffee shops and the Hacker Dojo in Mountain View. They initially faced rejection from Y Combinator and a failed Kickstarter campaign. A breakthrough came with a successful Hacker News launch in March 2013 that generated over 20,000 signups, which helped them get accepted into Y Combinator's summer 2013 batch. The company launched officially on August 5, 2013, and operated on seed funding for four years before achieving profitability in 2016.
Business Model
Revenue Model
Subscription-based SaaS model with tiered pricing plans for individual sites and workspaces. Revenue streams include: (1) Site plans for hosting individual websites, (2) E-commerce plans with transaction-based pricing, (3) Workspace plans for teams and agencies, (4) Enterprise plans with custom pricing, (5) Template marketplace with 95% commission to creators, (6) Webflow University certifications and professional services.
Pricing Tiers
2 pages, 50 CMS items, 50 form submissions, webflow.io domain
Custom domain, 500 GB bandwidth, basic SEO tools, SSL certificate
2,000 CMS items, CMS API access, 1,000 form submissions
Unlimited pages, enhanced SEO tools, code export, priority support
SSO, custom security headers, ISO certifications, dedicated Customer Success team, SLA guarantees
500 products, 2% transaction fee, basic ecommerce features
1,000 products, 0% transaction fees, advanced ecommerce features
15,000 products, 0% transaction fees, all ecommerce features
1 unhosted site, 2 editors
Multiple sites, team collaboration features
Advanced collaboration, design approvals, page branching
Enterprise-grade features, dedicated support, custom SLAs
Target Markets
- Freelance web designers and developers
- Creative and marketing agencies
- Enterprise marketing teams
- Product designers and managers
- Startups and entrepreneurs
- In-house design and development teams
- Building responsive marketing websites
- Creating landing pages and portfolios
- Developing blogs and content sites
- Building e-commerce storefronts
- Launching MVPs and prototypes
- Creating enterprise-scale websites
- Ideo
- Monday.com
- BBDO
- The New York Times