World Labs
World Labs is building 'Spatial Intelligence' through Large World Models (LWMs) that can perceive, generate, and interact with the 3D world, moving AI from 2D pixel processing to 3D spatial understanding.
At a Glance
- Game Developers
- Creative Professionals
- Robotics Researchers
- Industrial Designers
AI Tools by World Labs
(1)Marble
AI 3D World Generation Platform
Discussions
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Latest News
World Labs raises $1 billion to advance spatial intelligence.
Launch of World API for programmatic 3D world generation.
Insights on '3D as code' and the future of spatial interfaces.
World Labs emerges from stealth with $230M in funding.
Products & Services
A platform for generating spatially consistent, high-fidelity, and persistent 3D worlds from multimodal inputs like text, images, and video.
A public API for programmatic generation of explorable 3D worlds, enabling developers to integrate spatial AI into their own workflows.
A suite of creative tools, case studies, and tutorials showcasing the use of Large World Models in professional workflows.
Market Position
Frontier researcher and leader in spatial AI, competing with other generative 3D startups but differentiated by its high-profile founding team and massive capital base.
Leadership
Founders
Fei-Fei Li
Co-founder and CEO. Professor of Computer Science at Stanford University and Co-Director of the Stanford Institute for Human-Centered AI (HAI). Previously Chief Scientist of AI/ML at Google Cloud. Known as the 'Godmother of AI' and creator of ImageNet.
Justin Johnson
Co-founder. Previously an Assistant Professor at the University of Michigan and a Research Scientist at Meta AI. Earned his PhD at Stanford under Fei-Fei Li. Expert in computer vision and deep learning.
Christoph Lassner
Co-founder. Previously a Research Scientist at Meta Reality Labs, focusing on 3D computer vision, graphics, and digital humans.
Ben Mildenhall
Co-founder. Previously a Research Scientist at Google Research. Pioneer in Neural Radiance Fields (NeRF), which revolutionized 3D scene representation.
Executive Team
Fei-Fei Li
Chief Executive Officer
Visionary AI researcher and Stanford professor.
Justin Johnson
Co-founder & Chief Scientist
Computer vision expert and former professor.
Board of Directors
Founding Story
Founded by Fei-Fei Li and a team of 3D and computer vision pioneers to solve the 'spatial intelligence' gap in AI. Li's vision is that for AI to reach human-level capability, it must understand the physical 3D world as humans do.
Business Model
Revenue Model
Subscription-based credit plans for the Marble platform and API usage fees for the World API.
Pricing Tiers
7,000 credits, up to 4 world generations per month.
20,000 credits, up to 12 world generations per month.
40,000 credits, up to 25 world generations per month.
50+ worlds monthly, optimized for high-volume users.
Custom credit allocations and enterprise-grade support.
Target Markets
- Game Developers
- Creative Professionals
- Robotics Researchers
- Industrial Designers
- Storytelling and Film
- Gaming and Virtual Environments
- Robotics and Simulation
- Architecture and Design
- Manufacturing
- Autodesk
- Various game studios in beta